BigCommerce Customer Segmentation: Grouping Your Buyers To Better Target Your Marketing Efforts
As an online store owner, you know that your customers are not all the same. They have different needs, preferences, and behaviors, and they interact with your business in different ways. This is why customer segmentation is a crucial strategy for eCommerce success. By dividing your audience into distinct groups based on shared characteristics, you can tailor your marketing efforts to their unique needs and increase your chances of conversion and retention.