BigCommerce Guest Checkout: Offering Customers The Option To Checkout Without Creating An Account
Customer experience is always at the forefront of any successful e-commerce business. One important aspect of customer experience is the ease of checkout. Customers do not want to go through a long and arduous process just to make a purchase. They want to make their order and complete their purchase quickly and easily. In this article, we explore the benefits and importance of offering the BigCommerce Guest Checkout option to your customers.