BigCommerce Guest Checkout: Offering Customers The Option To Checkout Without Creating An Account

Person Shopping Online

Customer experience is always at the forefront of any successful e-commerce business. One important aspect of customer experience is the ease of checkout. Customers do not want to go through a long and arduous process just to make a purchase. They want to make their order and complete their purchase quickly and easily. In this article, we explore the benefits and importance of offering the BigCommerce Guest Checkout option to your customers.

What is Guest Checkout?

In the e-commerce realm, Guest checkout is an option that allows customers to complete a purchase without creating an account. Essentially, it provides customers with a faster and easier way to make purchases on your website.

With Guest checkout, customers enter their billing and shipping information, and payment details, as they would with a regular checkout process. However, they are not required to register or create an account with your website.

Why Offer Guest Checkout?

Improved Conversion Rates

According to a study by Digitalcommerce360, the top reason for customers abandoning their shopping cart is being forced to create an account to complete their purchase. In fact, the study showed that as much as 39% of shoppers abandon their cart due to being required to create an account.

By offering Guest checkout, businesses can increase conversion rates by allowing customers to complete their purchase without the friction of registration and account creation.

Increased Customer Retention

It may seem counterintuitive, but offering Guest checkout can lead to increased customer retention. With guest checkout, customers are not bombarded with emails, newsletters, and marketing materials. Instead, they can focus on their purchase and complete it quickly. This can lead to repeat purchases in the future.

Improved Customer Experience

Providing Guest checkout provides a better customer experience overall. Visitors can quickly complete their purchase without creating an account, making the checkout process easier and faster. This leads to increased satisfaction with the website and can lead to positive feedback in the form of reviews, recommendations, and social media exposure.

BigCommerce Guest Checkout

BigCommerce makes it easy for businesses to offer Guest checkout with their platform. By default, Guest checkout is already enabled on all new BigCommerce stores. This means that businesses do not need to worry about configuring any special settings to make Guest checkout available to their customers.

Configuring Guest Checkout on BigCommerce

BigCommerce store owners can customize various settings and details on their Guest checkout page to further improve the customer experience. Some of the settings which can be customized include:

  • The design and layout of the Guest checkout page
  • Which fields are required or optional in the billing and shipping sections
  • Various Order Summary options to simplify the checkout process

In order to configure Guest checkout on BigCommerce, follow these simple steps:

  1. Login to the BigCommerce dashboard for your store.
  2. Click Settings then Checkout.
  3. Click Guest Checkout on the left-hand menu.
  4. Customize the settings and options according to your preference.

Conclusion

In conclusion, offering Guest checkout on your e-commerce website is a simple yet effective way to improve customer experience, increase conversion rates and even improve customer retention. With BigCommerce, businesses can easily enable and customize Guest checkout options to meet their specific needs and preferences.

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