Digital products have revolutionized the art of retailing, allowing businesses to create and sell products that can be downloaded, shared, and used electronically. With the evolution of technology and the increasing demand for digital products, it is essential to have an e-commerce platform that can help businesses efficiently sell and manage digital products. One such platform is BigCommerce.
In this article, we will discuss how BigCommerce helps businesses sell digital products like e-books, courses, and other digital goods.
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Why sell digital products with BigCommerce?
BigCommerce is a leading e-commerce platform that offers business owners a remarkable platform to sell their products online. The platform is user-friendly, customizable, and scalable. It provides merchants with various features and integrations to help them manage their store efficiently.
Here are some benefits of selling digital products with BigCommerce:
No Shipping or Storage Costs
Selling digital products eliminates the need to worry about shipping or storage costs. Customers can download the files directly from the website after purchase. This means, compared to physical products, there is no need for inventory management, warehousing, or shipping costs.
Easy Download Options
Not only are digital products cost-effective, but they are also easy to deliver. Customers can download directly from the website after purchase. BigCommerce platform allows merchants to attach products to an email, set up a download page, or use third-party services like SendOwl for delivery of digital products.
Automate Your Sales
Merchants can streamline their workflow and automate their sales with BigCommerce. The platform automatically sends transactional emails to customers with their digital products. Merchants don’t need to manually send files to their customers.
Tracking and Analytics
BigCommerce offers detailed insights into customers’ behavior, purchase history, and other metrics. This enables business owners to make data-driven decisions and improve their sales strategies.
Selling Your Digital Products on BigCommerce
Selling digital products on BigCommerce is simple and straightforward. Here is a step-by-step process:
Step 1: Create a BigCommerce Account
Before you can sell your digital products, you need to create a BigCommerce account. Once you are registered, you can start creating your online store.
Step 2: Choose Your E-Commerce Theme
BigCommerce offers a wide range of customizable themes to ensure that your store looks fantastic. You can choose from free or paid themes based on your store’s aesthetics and needs.
Step 3: Configure Your Store
Configuring your store is easy with BigCommerce. You can use various tools to design your store and add products.
Step 4: Adding Digital Products
After completing the third step, you can start adding your digital products. Choose the ‘digital’ option under ‘create a new product’ and enter the necessary details like name, file type, price, etc.
Step 5: Set Up Payment and Tax Options
Merchants can set up payment methods like PayPal, Stripe, or Amazon Pay on BigCommerce. Additionally, they can set tax options to automate their tax calculations.
Step 6: Promote Your Store
Promotion plays a crucial role in driving traffic to your website. BigCommerce offers various marketing tools like SEO features, email marketing, social media sharing, PPC, etc. to help you promote your store and products.
Conclusion
In conclusion, with BigCommerce, businesses can take advantage of the increasing demand for digital products. The platform offers various features and integrations that enable business owners to sell, manage, and automate their digital products seamlessly. From the easy download options and tracking analytics to the ability to promote your store, BigCommerce is an ideal platform for businesses to sell digital products like e-books, courses, and other digital goods.