BigCommerce Email Marketing: How To Use Email To Boost Your E-Commerce Business

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Email marketing is a powerful tool that can help you boost your BigCommerce e-commerce business, reach new customers, and increase your sales. With the right strategy in place, you can use email marketing to connect with your customers, provide them with relevant information, and motivate them to make purchases. In this article, we’ll explore some tips and best practices for using email to grow your BigCommerce business.

1. Build Your Email List

The first step to using email marketing for your BigCommerce business is to build your email list. You can collect email addresses on your website, through social media, at events, or through other channels. Make sure to ask for permission to use their email address and provide a clear value proposition for why they should subscribe to your email list.

2. Segment Your List

Once you have a list of email addresses, it’s important to segment your list based on factors like purchase history, interests, or demographics. This allows you to send more targeted messages that are more likely to resonate with your customers. For example, you could send a promotional email to customers who have not made a purchase in a while or a product recommendation email to customers who have recently purchased a specific item.

3. Create Compelling Content

To keep your customers engaged, you need to create compelling content for your emails. This could include product recommendations, promotions, educational content, or entertaining content like videos or quizzes. Make sure your emails are visually appealing, mobile-friendly, and include a clear call-to-action.

4. Use Automation

Automation allows you to send emails triggered by certain actions or events, like a welcome email for new subscribers or an abandoned cart email for customers who leave items in their cart without checking out. This can save you time and increase engagement with your customers.

5. Don’t Overwhelm Your Customers

While it’s important to send regular emails to your customers, it’s also important not to overwhelm them with too many emails. Find a balance that works for your business and your customers. You can also give your subscribers the option to choose how often they want to receive emails from you.

6. Test and Measure

Testing and measuring your email campaigns is crucial to understanding what works and what doesn’t. You can test different subject lines, content, timing, and calls-to-action to see what performs best. Use analytics tools to track open rates, click-through rates, and conversions to optimize your campaigns over time.

7. Follow Best Practices

Finally, make sure you are following best practices for email marketing, including complying with spam laws, providing an easy unsubscribe option, and keeping your email list clean and up-to-date.


Email marketing can be a powerful tool for growing your BigCommerce e-commerce business. By building your email list, segmenting your list, creating compelling content, using automation, avoiding overwhelming your customers, testing and measuring, and following best practices, you can increase engagement with your customers, reach new audiences, and ultimately drive more sales.

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