BigCommerce Video Marketing: Promoting Your E-Commerce Site With Engaging Video Content

flat screen computer monitor and keyboard beside leafed plant

As the world becomes more and more digital, e-commerce websites are becoming increasingly important for businesses. However, simply having an e-commerce site isn’t enough; you need to make your site stand out from your competitors’ by implementing effective marketing strategies. One great way to make your e-commerce website more engaging is through video marketing.

The Importance of Video Marketing for E-Commerce

With the rise of social media and video-sharing platforms, more people are consuming video content than ever before. According to Cisco, by 2022 video will account for 82% of all internet traffic. This presents a huge opportunity for businesses to reach potential customers through engaging video content.

When it comes to e-commerce, video marketing is particularly important because it allows you to showcase your products in a way that static images simply can’t. With video, you can demonstrate the features of your product while also giving your customers a sense of what it would be like to own and use it.

How to Create Effective Video Content for Your E-Commerce Site

Creating effective video content for your e-commerce site requires more than just filming your products and posting the footage online. To make your videos engaging and effective, you need to consider the following factors:

Know Your Audience

Before creating your video content, it’s important to understand who your target audience is. What are their interests and pain points? What kind of content do they enjoy watching? By understanding your audience, you can tailor your videos to their preferences and needs.

Showcase Your Products in Action

One of the main benefits of video marketing for e-commerce is the ability to showcase your products in action. You can demonstrate how they work, show different angles, and give your customers a sense of what it would be like to use the product. This helps build trust and leads to more conversions.

Keep It Short and Sweet

In today’s fast-paced world, people don’t have the attention span for long videos. Keep your e-commerce videos short and to the point; ideally, no more than two minutes in length. This ensures your customers stay engaged and don’t lose interest before they get the chance to buy.

Optimize for Search Engines

Just like with your website’s static content, it’s important to optimize your videos for search engines. This means including relevant keywords in the title, description, and tags. This helps your videos show up in search results, driving more traffic to your e-commerce site.

Types of E-Commerce Videos

There are a variety of different types of videos you can create to promote your e-commerce site. Here are a few examples:

Product Demonstrations

Product demonstrations are a great way to showcase the features of your products and how they work. These videos can be particularly effective for complex products that require some explanation.

Unboxing Videos

Unboxing videos show customers what they can expect when they receive a product. This type of video can help build excitement and anticipation, making customers more likely to make a purchase.

Customer Testimonials

Customer testimonial videos are a great way to build trust with potential customers. By showcasing satisfied customers talking about their experience with your product or e-commerce site, you can help convince skeptical customers to make a purchase.


Overall, video marketing is an essential part of any e-commerce business’s marketing strategy. By creating engaging video content, you can showcase your products in a way that static images simply can’t. By following best practices like keeping your videos short and optimizing for search engines, you can drive more traffic to your website and increase conversions.

Scroll to Top