BigCommerce Product Filters: Making It Easy For Your Customers To Find The Products They Want

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Introduction

As an online merchant, you know that one of the most important aspects of running an online store is making sure your customers can find what they’re looking for. With so many products to choose from, it can be overwhelming for customers to sift through everything to find the items they want. That’s where product filters come in.

Product filters are an essential feature for any ecommerce store. They allow customers to narrow down their search results by using specific criteria such as price range, size, color, or product category. This not only makes it easier for customers to find the products they want quickly, but it also improves their shopping experience.

How Product Filters Work

Product filters work by allowing customers to refine their search results by applying specific criteria. These criteria can vary depending on the online store, but common filters include:

  • Price range
  • Product category
  • Size
  • Color
  • Brand
  • Availability

When a customer selects a specific filter, the search results are dynamically updated to show only the products that match the criteria. This helps customers quickly find the products they’re looking for without having to sift through pages of irrelevant results.

Benefits of Using Product Filters

There are several benefits to using product filters on your ecommerce store. These include:

Improved User Experience

Product filters help improve the shopping experience for your customers. By making it easy for customers to find the products they’re looking for, you create a more efficient shopping experience and increase customer satisfaction.

Increased Conversion Rates

By making it easier for customers to find the products they’re looking for, you increase the chances of them making a purchase. This can lead to increased conversion rates and more revenue for your ecommerce store.

Reduced Bounce Rates

When customers can’t find what they’re looking for quickly, they’re more likely to leave your site and look elsewhere. Product filters can help reduce bounce rates by making it easier for customers to find the products they want.

Higher Average Order Value

By suggesting related products or offering filters for higher-priced items, you can increase your average order value by encouraging customers to spend more.

Using BigCommerce Product Filters

BigCommerce offers a wide range of product filters that you can use to improve your ecommerce store. Let’s take a closer look at some of these features:

Price Range Filters

Price range filters allow customers to filter products by a specific price range. You can set up price range filters based on your pricing strategy, ensuring that your customers can find products that meet their budget.

Category Filters

Category filters allow customers to filter products by category, making it easier for them to find products in a specific category. This is particularly useful for stores with a large number of products, as it helps customers narrow down their search to the products they’re interested in.

Brand Filters

Brand filters allow customers to filter products by brand. This is useful for stores that sell products from multiple brands and allows customers to easily find products from their preferred brand.

Size Filters

Size filters allow customers to filter products by size. This is particularly useful for stores that sell clothing or footwear, as it allows customers to quickly find products that fit their specific measurements.

Color Filters

Color filters allow customers to filter products by color. This is useful for stores that sell products in various colors, making it easier for customers to find products in their preferred color.

Availability Filters

Availability filters allow customers to filter products by availability. This can be particularly useful for stores that sell products that are frequently out of stock, as it allows customers to quickly find products that are currently available.

Conclusion

Product filters are an essential feature for any ecommerce store. By allowing customers to narrow down their search results, you create an efficient shopping experience that increases customer satisfaction, reduces bounce rates, and increases conversion rates. BigCommerce offers a wide range of product filters that you can use to improve your ecommerce store, including price range filters, category filters, brand filters, size filters, color filters, and availability filters. By using these filters effectively, you can create a more efficient shopping experience that leads to increased revenue for your online store.

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