BigCommerce offers online merchants the ability to display and sell multiple variations of products on their e-commerce stores. Product variations allow a business to offer customized options of their products, such as sizes, colors, materials, and other specifications. However, managing and organizing product variations can be a challenging task for merchants. In this article, we will explore how to manage and sell products with multiple options on BigCommerce.
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What are Product Variations?
Product variations refer to the different options available for a particular product. For instance, a t-shirt can have different sizes and colors. These variations provide customers with a customized shopping experience by allowing them to choose from different options. Providing product variations on an online store is an effective way to increase customer engagement and sales.
Creating Product Variations in BigCommerce
To create product variations in BigCommerce, you need to follow these steps:
- Go to the control panel and click on the “Products” tab.
- Click on “Edit” for an existing product or “Add” to create a new product.
- Scroll down to the “Variants” section and click on “Add Variant.”
- Enter the option type (e.g., size, color) and the corresponding values (e.g., small, medium, large).
- Repeat this process for all options available for the product.
Once you have created the different variations, you can manage and edit them anytime. You can add new variations, delete old ones, or modify existing ones to reflect current changes in your inventory.
Organizing Product Variations
Managing product variations can involve a lot of work. In addition, having too many options can lead to confusion and make it difficult for customers to find what they are looking for. Organizing product variations is thus essential to ensure that the shopping experience on your store is seamless and efficient.
Grouping Variations
Grouping variations is an effective way to declutter your product pages and make it easier for customers to find what they want. Grouping involves categorizing product variations by their attributes. For example, if you sell shoes, you can group variations by size, color, or style.
Swatch Display
Displaying product variations using color swatches instead of drop-down menus can help customers visualize and compare different options easily. Swatches are especially effective for color options, but they can also be used for other attributes such as size.
BigCommerce provides merchants with several customization options to organize and display product variations. You can use themes, plugins, or custom CSS to achieve the desired look and feel for your online store.
Selling Product Variations
Selling product variations can be challenging, especially if you have many options available. However, you can implement sales strategies to help you optimize your store’s performance and increase revenue.
Cross-Selling
Cross-selling involves offering customers related products based on their purchase history or current shopping cart. For example, if a customer buys a blue t-shirt, you can recommend other t-shirt colors or designs that the customer may be interested in.
Upselling
Upselling is a sales technique where merchants suggest more expensive or premium options to customers. For instance, if a customer is buying a budget t-shirt, you can recommend a higher-quality t-shirt that may be more expensive, but with better features.
Discounts, Coupons, and Promotions
Offering discounts, coupons, and promotions can encourage customers to purchase more products. For instance, you can offer a discount on bulk purchases or a coupon for first-time customers. These can help you attract and retain customers who are looking for good deals.
Conclusion
Product variations are an essential feature of any e-commerce store. They allow merchants to offer customization options to customers, leading to increased sales and better customer satisfaction. However, managing and organizing product variations can be a challenging task. By grouping options, using color swatches, cross-selling, upselling, and offering discounts, coupons, and promotions, you can optimize your store’s performance and increase revenue. BigCommerce provides merchants with several customization options to help them create effective product variation management strategies.