When it comes to online shopping, visual appeal plays a vital role in attracting customers and prompting them to make a purchase. Quality visual displays of product images directly impact the success of an e-commerce store. BigCommerce offers an excellent solution for managing and showcasing product images in an attractive gallery format – the BigCommerce Photo Galleries.
In this article, we will discuss the benefits of using BigCommerce Photo Galleries and take a closer look at how to display and manage your product images in a gallery format on your online store.
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Benefits of Using BigCommerce Photo Galleries
BigCommerce Photo Galleries offer several benefits to online merchants, including:
Aesthetic Appeal
The gallery format of BigCommerce Photo Galleries presents your product images in a visually appealing layout on your online store. You can choose from pre-built templates or customize the gallery format according to your preferences, making your product images stand out and interesting to potential customers.
Improved Browsing Experience
BigCommerce Photo Galleries facilitate easy navigation and browsing of product images on your online store. Customers can click on an image to view it in more detail in a modal or lightbox window, eliminating the need to open a new tab or window.
Better Management and Organization of Product Images
With BigCommerce Photo Galleries, you can organize and manage your product images effectively. You can categorize your images by product, collection, and category, making it easy to find and manage multiple images across your store.
Displaying and Managing Your Product Images with BigCommerce Photo Galleries
Displaying and managing your product images in a gallery format with BigCommerce is simple and efficient. Here’s how you can do it:
1. Create and Customize a Gallery
To create a Photo Gallery on BigCommerce, navigate to the "Storefront" section on your dashboard and select "Web Pages." Choose "Create a Web Page" and select the "Photo Gallery" template.
From here, you can customize your gallery by adding a title, a description, and a cover image. You can also select from multiple pre-built templates or customize the layout according to your preferences.
2. Add Product Images to the Gallery
To add images to your gallery, click on the "Add Images" button within the gallery’s editing window, and select the product images you’d like to include. You can add multiple images at once and customize the product image’s size, placement, and description.
3. Edit Your Gallery Preferences
BigCommerce offers flexibility in choosing how your Photo Gallery will be presented on your online store. You can decide if you want it to be displayed on its own page or embedded on product pages. You can also set up the gallery’s layout, including the number of images displayed, the orientation, and the clickable behavior.
4. Publish the Photo Gallery
Once you’ve created and customized your BigCommerce Photo Gallery, it’s time to publish it on your online store. You can do this by toggling the publishing feature located on the upper right section of the editing window. Once published, your gallery will be visible to customers on your website, and they can enjoy the improved browsing experience and visual appeal that it provides.
Final Thoughts
As an online merchant, providing an engaging and visually appealing shopping experience is essential to the success of your e-commerce store. BigCommerce Photo Galleries offer an efficient and customizable solution for managing and displaying your product images in a gallery format, improving the browsing experience for your customers.
By following the easy steps outlined above, you can enhance your store’s aesthetics and make your products more attractive to customers, ultimately driving more sales and revenue.