BigCommerce And Hubspot Integration: Combining Your E-Commerce Site With CRM And Marketing Automation

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In today’s world, e-commerce has become an indispensable tool for businesses looking to reach a wider audience and increase sales. With online shopping becoming more popular by the day, it has become even more important for businesses to have an online presence. However, simply having a website is no longer enough. To truly succeed in the world of e-commerce, businesses need to combine their e-commerce site with marketing automation and CRM tools.

What is BigCommerce?

BigCommerce is a popular e-commerce platform that allows businesses to create and manage their own online stores. With BigCommerce, businesses have access to a wide range of features and tools to help them build and maintain a successful online store.

Some of the key features of BigCommerce include:

  • Customizable storefronts
  • A wide range of payment options
  • Advanced shipping and tax options
  • Integration with popular third-party applications and tools

What is Hubspot?

Hubspot is a customer relationship management (CRM) and marketing automation platform that enables businesses to automate their marketing and sales initiatives. It provides a wide range of features and tools to help businesses manage leads, automate their marketing campaigns, and track their sales activities.

Some of the key features of Hubspot include:

  • Marketing automation tools
  • CRM tools
  • Sales automation
  • Analytical tools for tracking user behavior

The Benefits of Integrating BigCommerce and Hubspot

Integrating BigCommerce with Hubspot offers a range of benefits for businesses looking to grow their online sales. Some of the key benefits include:

Streamlined E-Commerce Operations

Integrating BigCommerce and Hubspot enables businesses to streamline their e-commerce operations. Sales and marketing teams can work together to create an integrated approach to lead management, sales, and marketing campaigns. By integrating these two powerful platforms, businesses can improve their communications and increase productivity.

Improved Personalization

Integrating Hubspot with BigCommerce allows businesses to personalize their marketing campaigns based on user behavior. This enables businesses to deliver highly targeted and relevant marketing messages to their customers, which can lead to increased sales and customer loyalty.

Better Insight into Customer Behaviour

By integrating BigCommerce and Hubspot, businesses gain access to a range of analytical tools that allow them to better understand their customers’ behavior. This information can be used to create targeted marketing campaigns and sales strategies that cater to the needs and interests of individual customers.

Improved Customer Retention

Integrating BigCommerce and Hubspot enables businesses to improve their customer retention rates. By leveraging BigCommerce’s advanced e-commerce tools and Hubspot’s marketing automation and CRM features, businesses can deliver personalized and relevant messages to their customers, increasing customer loyalty and repeat purchases.

How to Integrate BigCommerce and Hubspot

Integrating BigCommerce and Hubspot is a straightforward process that requires minimal technical expertise. The following steps outline the process for integrating these two powerful platforms:

Step 1: Create a Hubspot Account

The first step in integrating BigCommerce and Hubspot is to create a Hubspot account. Once you have created an account, you will be provided with a Hubspot API key.

Step 2: Install the Hubspot Integration App in BigCommerce

The next step is to install the Hubspot integration app in BigCommerce. To do this, navigate to the BigCommerce App Marketplace and search for the Hubspot integration app. Once you have found the app, click on the "Install" button to install it.

Step 3: Authenticate your Hubspot Account

Once you have installed the Hubspot integration app, you need to authenticate your Hubspot account. To do this, enter your Hubspot API key in the app configuration settings.

Step 4: Configure the Integration

The final step is to configure the integration between BigCommerce and Hubspot. This involves configuring the data that is synced between the two platforms, including customer data, order data, and shipping information.


Integrating BigCommerce and Hubspot is a powerful way for businesses to improve their e-commerce operations and increase their sales. By combining the advanced e-commerce tools of BigCommerce with the marketing automation and CRM features of Hubspot, businesses can create an integrated approach to lead management, sales, and marketing campaigns. The process of integrating these two platforms is straightforward and requires minimal technical expertise. If you’re looking to take your e-commerce operations to the next level, integrating BigCommerce and Hubspot is definitely worth considering.

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