BigCommerce Subscription Boxes: How To Build A Successful Subscription-Based E-Commerce Business

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Subscription-based e-commerce businesses have become increasingly popular in recent years. With the rise of subscription box services like Birchbox, Dollar Shave Club, and Blue Apron, more and more entrepreneurs are beginning to recognize the potential of this business model. BigCommerce is an e-commerce platform that allows businesses to build, customize, and manage their online stores. In this article, we will provide insights on how to build a successful subscription-based e-commerce business using BigCommerce.

Understanding Subscription-Based E-Commerce

Before diving into the details of building a subscription-based e-commerce business using BigCommerce, it’s essential to understand the basic principles of this business model. A subscription-based e-commerce business is a type of business that sells products or services on a recurring basis. Customers sign up for a subscription, and the business delivers the products or services regularly.

One of the key benefits of a subscription-based e-commerce business is that it provides predictable revenue. Instead of depending on one-off transactions, businesses have a steady stream of income from their subscribers. Additionally, subscription businesses can build loyal customer bases that are invested in their brand.

Choose a Niche

The first step to building a successful subscription-based e-commerce business is to choose a niche. Selecting a specific theme or category will help you narrow down your offerings and target your marketing efforts. Some popular niches for subscription boxes include:

  • Beauty and personal care
  • Food and beverages
  • Crafts and DIY projects
  • Fitness and wellness
  • Pet care
  • Clothing and accessories

Choose a niche that aligns with your interests and expertise. Alternatively, select a niche that has a high demand but is not currently saturated with competitors.

Select Subscription Software

Once you have chosen your niche, the next step is to select subscription software to manage your subscriptions. BigCommerce offers several options for subscription software. The most popular options include:

  • ReCharge: A subscription management platform that integrates with BigCommerce to allow businesses to sell subscriptions.
  • Bold Subscriptions: A subscription app that allows businesses to create and manage subscriptions on their BigCommerce stores.
  • PayWhirl: A subscription management tool that can be integrated with BigCommerce to manage recurring billing.

Create Your Product Offerings

The next step is to create the products or services you will offer in your subscription boxes. Consider providing a mix of staple items and new and exciting items in each box to keep subscribers interested. Ensure that the products or services you offer align with your niche. For example, if you are offering a beauty subscription box, consider offering items like skincare products, makeup, and hair care products.

Determine Pricing

Pricing is an essential component of a successful subscription-based e-commerce business. Set a price that covers the cost of the products or services you are offering and provides a reasonable profit margin. Additionally, consider offering multiple subscription tiers to give customers the flexibility to select the plan that best fits their budget.

Create a Subscription Landing Page

Create a dedicated subscription landing page on your BigCommerce store to promote your subscription offering. Your landing page should provide a clear overview of your product offerings, pricing, and subscription details. Additionally, include images and product descriptions to entice potential customers.

Market Your Subscription Offering

Marketing your subscription-based e-commerce business is crucial to attract subscribers and grow your business. Some effective marketing strategies include:

  • Social media advertising: Utilize social media platforms like Facebook and Instagram to target potential customers and promote your subscription offering.
  • Email marketing campaigns: Develop email marketing campaigns to communicate with subscribers and potential customers and encourage them to sign up for your subscription offering.
  • Influencer partnerships: Partner with influencers in your niche to promote your subscription offering to their followers.
  • Paid advertising: Invest in paid advertising on search engines like Google to drive traffic to your subscription landing page.

Manage Customer Support and Delivery Logistics

To run a successful subscription-based e-commerce business, you need to ensure the timely delivery of products or services. Additionally, you must provide excellent customer support to manage customer inquiries and concerns. Consider using delivery management tools like Shipstation or ShipBob to manage your order fulfillment process and provide timely delivery to your customers. Utilize chatbots or customer support software like Zendesk to manage customer inquiries and support requests.


In conclusion, building a successful subscription-based e-commerce business using BigCommerce requires selecting a niche, choosing subscription software, creating product offerings, determining pricing, creating a subscription landing page, marketing your subscription offering, and managing customer support and logistics. By following these steps, you can establish a profitable subscription-based e-commerce business that provides predictable revenue and builds a loyal customer base.

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