Maximizing Profits With BigCommerce: Proven Strategies For Small Business Owners

A Man Holding a Credit Card for an Online Purchase

As a small business owner, maximizing profits is one of your top priorities. One of the most effective ways to do this is by utilizing an eCommerce platform that caters to your specific needs. BigCommerce is one such platform that small business owners can rely on for their eCommerce success.

In this article, we will walk you through some proven strategies for maximizing profits with BigCommerce. From optimizing your online store to leveraging marketing campaigns, we will cover all aspects of using BigCommerce for your small business.

Choosing The Right Plan

The first step in maximizing profits with BigCommerce is to choose the right plan for your business. BigCommerce offers various pricing plans, with the Standard plan being the most popular for small businesses. This plan offers a range of features, including unlimited products, bandwidth, and storage, along with access to features such as abandoned cart recovery and sitewide HTTPS.

If you are just starting out, you can also opt for the BigCommerce Essentials plan, which offers a simplified user interface and limited features. This plan is perfect for new businesses that want to get their online store up and running quickly.

Optimizing Your Online Store

Once you have signed up for the right plan, the next step is to optimize your online store. This includes everything from designing a user-friendly interface to ensuring that your website is mobile-friendly.

One of the most important aspects of optimizing your online store is selecting a responsive theme that is both attractive and functional. BigCommerce offers a range of free and paid themes, all of which are optimized for mobile devices. Choose one that suits your business needs and customize it to match your brand.

Another critical aspect of optimizing your online store is creating a user-friendly navigation structure. Your customers should be able to find products easily and navigate your website without any confusion. BigCommerce offers customizable navigation menus, allowing you to create a streamlined website structure that is easy to use.

Finally, always ensure that your website is mobile-friendly. More and more customers are accessing online stores from their mobile devices, so having a responsive design is crucial for maximizing profits.

Leveraging Marketing Campaigns

Marketing campaigns are another essential aspect of maximizing profits with BigCommerce. Launching an effective campaign can help to attract new customers, drive sales, and boost revenue. BigCommerce offers various marketing tools that you can use to reach your target audience effectively.

One popular marketing tool is email marketing. BigCommerce offers integrations with popular email marketing services such as Mailchimp and Constant Contact, making it easy to create and send targeted email campaigns to your subscribers.

Another effective marketing tool is social media advertising. With BigCommerce, you can easily integrate your online store with popular social media platforms like Facebook and Instagram, allowing you to run targeted ad campaigns that reach your ideal customers.

Streamlining Your Operations

Finally, it’s essential to streamline your business operations to maximize profits. BigCommerce offers various tools to help you run your business efficiently, such as inventory management and order fulfilment integrations.

By managing your inventory effectively, you can avoid stockouts and reduce the costs associated with overstocking. BigCommerce integrates with popular inventory management tools like TradeGecko and SkuVault, making it easy to track and manage your stock levels.

Order fulfillment is another critical aspect of running an eCommerce business. With BigCommerce, you can easily integrate your store with popular fulfillment services like Shipstation and Shipbob, allowing you to automate your order fulfillment process and reduce the time and costs associated with manual processing.


Maximizing profits with BigCommerce is a straightforward process that requires careful planning and execution. By choosing the right plan, optimizing your online store, leveraging marketing campaigns, and streamlining your operations, you can ensure that your small business thrives in the competitive eCommerce landscape.

With BigCommerce’s powerful features and integrations, small business owners can easily build and manage a successful online store that drives revenue and grows their business.

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