BigCommerce Fraud Prevention: Keeping Your E-Commerce Site Safe From Fraudulent Activities

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In today’s digital age, fraud is an unfortunate reality that businesses must contend with. With more and more consumers shopping online, e-commerce sites are a prime target for fraudsters looking to exploit vulnerabilities in your site’s security. In this article, we will discuss how BigCommerce’s fraud prevention measures can help keep your e-commerce site safe from fraudulent activities.

Understanding Fraudulent Activities

Fraudulent activities can take various forms, from credit card fraud to identity theft and account takeovers. To effectively combat fraud, you need to understand the tactics and strategies used by fraudsters. Below are some common types of fraudulent activities that e-commerce sites are likely to encounter:

Credit Card Fraud

Credit card fraud occurs when a fraudster uses someone else’s credit card information to make unauthorized purchases. This can happen when a person’s credit card details are stolen, or when the cardholder unwittingly shares their information online.

Account Takeover

An account takeover occurs when a fraudster gains access to a user’s account and makes unauthorized purchases or changes to account information. This can happen when a user’s login credentials are stolen, or when a hacker gains access to your site’s database.


A chargeback is a dispute between a cardholder and a merchant that results in the reversal of a transaction. Chargebacks can occur for various reasons, including fraud, merchant error, or a dispute between the cardholder and the merchant.

BigCommerce Fraud Prevention Measures

BigCommerce has put in place several measures to help e-commerce sites prevent fraudulent activities. Some of these measures include:

Address Verification System (AVS)

The Address Verification System (AVS) is a fraud prevention measure that verifies the billing address provided by the cardholder against the address on file with the card issuer. This helps prevent fraudulent transactions by ensuring that the cardholder is the rightful owner of the credit card.

Card Verification Value (CVV)

The Card Verification Value (CVV) is a three or four-digit number printed on the back of the credit card. BigCommerce requires customers to enter their CVV when making purchases to help prevent fraudulent transactions.

Fraud Analysis

BigCommerce uses advanced algorithms to analyze transactions for suspicious activities. This helps detect potential fraud before it happens, and allows merchants to take appropriate action before the transaction is completed.

3D Secure

3D Secure is an additional layer of security that requires customers to enter a password or code when making purchases online. BigCommerce supports 3D Secure to help prevent fraudulent activities.

Tips for Preventing Fraud on BigCommerce

While BigCommerce provides several measures to prevent fraud, there are steps you can take to further secure your e-commerce site. Here are some tips to keep your site safe from fraudulent activities:

User Education

Educate your users on how to avoid falling victim to fraudulent activities. This can include advising them to use strong, unique passwords, to log out of their accounts when using public computers, and to avoid sharing their personal information online.

Monitor Your Site

Regularly monitoring your site for suspicious activities can help detect potential fraudulent activities early. Keep an eye out for unusual transactions, account creation spikes, and suspicious login attempts.

Verify Orders

Verify orders before fulfilling them to ensure that the purchase is legitimate. This can include contacting the customer to verify their information, or checking their order history to ensure consistency.

Use Fraud Prevention Software

Consider using fraud prevention software to help detect fraudulent activities. Software like Signifyd or NoFraud can analyze transactions for potential fraud and provide additional layers of security.

Final Thoughts

Fraudulent activities can have a significant impact on your e-commerce business, from lost revenue to damaged reputation. By understanding the types of fraudulent activities and putting in place measures to prevent them, you can keep your e-commerce site safe from fraudsters. BigCommerce’s fraud prevention measures provide a good starting point, but it’s important to take additional steps to ensure the safety of your site and its customers.

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