Online shopping has become ubiquitous in the modern world, and it’s no surprise considering the ease and convenience it offers. If you’re a retailer, selling similar products can feel challenging because it’s tough to differentiate your offerings. In such a scenario, providing a product comparison feature on your website can help your customers make informed decisions.
BigCommerce offers an intuitive product comparison feature that lets your customers compare and choose between similar products. In this article, we’ll discuss how this feature works and its benefits for your eCommerce business.
Table of Contents
Understanding The BigCommerce Product Comparison Feature
The BigCommerce product comparison feature allows your customers to compare up to four products side-by-side. When customers click on the ‘compare’ button, they’re redirected to a dedicated page where they can see the features, specifications, and prices of the selected products.
Customers can add or remove products from the comparison page, and the feature saves their selections for future reference. Additionally, retailers can customize the information displayed on the comparison page to highlight their products’ unique selling points.
The Benefits Of BigCommerce Product Comparison
Helps Customers Make Informed Decisions
When customers compare products, they’re more likely to make a well-informed purchase decision. A comparison page lets customers see the similarities and differences between products, which can help them choose the product that meets their specific needs.
Increases Customer Engagement
The product comparison feature can increase your website’s engagement rate since customers are likely to spend more time exploring products on your website. This, in turn, may lead to higher customer satisfaction and loyalty.
Boosts Sales
Providing a product comparison feature can ultimately boost your sales as it simplifies the decision-making process for your customers. The feature takes them down the sales funnel, increasing the likelihood of conversion.
Differentiates Your Products
If you’re selling similar products as other retailers, the comparison feature can help differentiate your products. Retailers can customize the information displayed on the comparison page to highlight their products’ unique selling points, making them stand out from the competition.
How To Set Up BigCommerce Product Comparison
Setting up BigCommerce product comparison is a simple process. Here’s how you can do it:
- Go to your BigCommerce control panel
- Select ‘Products’ from the menu bar
- Click on ‘Comparison Settings’
- Customize the settings to match your preferences, including the information you want displayed on the comparison page.
Best Practices For BigCommerce Product Comparison
While offering a product comparison feature is beneficial, it’s important to implement it correctly. Here are some best practices to keep in mind:
Keep It Simple
The comparison page shouldn’t be overwhelming for customers. Keep the information concise and easy to understand by using bullet points and clear headings.
Add Imagery
Include images of the products on the comparison page to help customers visualize the differences between products.
Highlight Unique Selling Points
Customize the comparison page to highlight the unique selling points of your products. This can help differentiate your products from your competitors’ offerings.
Make It Mobile-Friendly
Ensure that the product comparison feature is easily accessible on mobile devices. This will make the feature more accessible and accommodating for customers who primarily shop on their phones.
Conclusion
The BigCommerce product comparison feature is an incredibly valuable tool for eCommerce businesses selling similar products. It helps customers make informed decisions, boosts engagement, sales, and differentiates products from other retailers. By following the best practices, retailers can optimize their product comparison pages for maximum impact.