In today’s digital age, optimizing your online store for better rankings is essential. Search Engine Optimization (SEO) is one of the most effective ways to increase your online visibility, and ultimately drive more traffic to your e-commerce site. In this article, we will discuss some BigCommerce SEO techniques that you can implement to optimize your online store for better rankings.
Table of Contents
Analyze your site’s current SEO
The first step in optimizing your BigCommerce site for SEO is to perform an SEO audit. The audit will give you insights into your website’s current state and identify areas for improvement.
Analyze your keyword usage
Ensure that your website has the right keywords to attract the right audience. It is essential that you use target keywords in the meta descriptions, image tags, URL structures, breadcrumbs, and title tags. This practice will increase your search engine visibility and increase your click-through rates.
Technical optimization
Ensure that your site is easy to navigate by making use of breadcrumbs, easy URLs, and effective usability. In addition, ensure that your website loads quickly, and is mobile-friendly.
Analyze your Content
Ensure that your website content is of high quality. Avoid thin content because it can harm your SEO efforts. Instead, create high-quality and engaging content around your target keywords. Content creation should be an ongoing process.
Optimize Site Structure
Categories/Subcategories
Create clear and concise categories and subcategories that align with your products. Ensure that they are easy to navigate and that customers can find what they are looking for as quickly as possible.
On-page SEO
Optimize your site pages by including a descriptive meta-description and title tag. Ensure that there are no duplicate content issues, and that all image tags are descriptive and include target keywords.
Responsive Design
Ensure that your website is responsive and can adjust to various screen sizes. More users are accessing the internet on their mobile devices compared to desktops. Ensuring that your website looks and performs great on mobile devices can boost your SEO efforts.
Keyword research
Keyword research is one of the most critical aspects of SEO. You need to know what people are searching for, and optimize your content and products to match those searched keywords. There are many tools available online to help you research keywords, including Google Keyword Planner, SEMrush, and Ahrefs.
Optimize your Product Pages
Optimize Page Titles and Descriptions
Ensure that your product page titles and descriptions are descriptive and contain your target keywords. Titles and descriptions are what search engines use to determine what your page is about.
Optimize your Product Images
Add descriptive image alt tags that include keywords related to the product. This meta tag helps search engines understand what the image is about.
Optimize your Product URLs
Ensure that your product URLs are clean and concise, including keywords where possible. A clear and concise URL is essential for creating an optimized page.
Customer Reviews
Customer reviews can boost your SEO efforts. Google loves fresh and relevant content, making reviews an excellent source of content that can help improve your rankings.
Content Creation
Creating engaging and high-quality content can boost your SEO efforts. Consider creating guides, how-to articles, and other relevant content that informs and educates your audience.
Build links to your site
Link building is a critical aspect of SEO. Aim to increase the number of high-quality links to your site from other authority websites. The best way to acquire links is by having valuable and informative content that people will want to link to.
Conclusion
BigCommerce SEO is a crucial aspect of your website’s overall marketing strategy. By optimizing your website using the techniques discussed in this article, you can boost your search engine rankings, drive traffic to your site, and ultimately increase conversions. Remember, SEO is a long-term process, and it takes time to see the results, but the rewards are well worth it.