BigCommerce User Experience: Improving Your Site’s Design And Navigation For Better Conversions

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In the world of ecommerce, user experience (UX) is everything. Without a user-friendly, easy-to-navigate website, your potential customers are likely to become frustrated and navigate away from your site before completing a purchase. That’s where the BigCommerce user experience comes in – with its powerful tools and features, you can optimize your site’s design and navigation to improve conversions and boost your sales.

Why Focus on User Experience?

First, let’s talk about why user experience is so important for ecommerce businesses. Simply put, a good user experience leads to more conversions and higher sales. When your website is easy to use and navigate, your potential customers are more likely to stay on your site and complete a purchase.

On the other hand, a poor user experience can lead to high bounce rates and lost sales. If your website is difficult to navigate, slow to load, or confusing, shoppers may become frustrated and abandon their carts before making a purchase.

Investing in a strong user experience can lead to significant ROI for your ecommerce business. In fact, a study by Forrester Research found that improving the user experience on a website can lead to a 400% increase in conversions.

BigCommerce’s UX Tools and Features

Fortunately, BigCommerce provides a wide range of tools and features to help ecommerce businesses improve their user experience. Here are a few of the most important ones:

Responsive Design

One of the biggest challenges businesses face when designing an ecommerce website is making it mobile-friendly. With a growing number of consumers shopping on their smartphones, responsive design is essential.

BigCommerce provides built-in responsive design templates that ensure your website looks great on any device, from desktops to tablets to smartphones. This helps improve the user experience for shoppers using mobile devices, which can, in turn, lead to higher conversions.

Site Speed

Research shows that shoppers are more likely to abandon their carts if a website takes more than three seconds to load. BigCommerce recognizes this and provides lightning-fast page load times for your website.

BigCommerce’s servers are optimized for speed and built to handle high volumes of traffic, ensuring that your customers have a fast, seamless experience. Plus, the platform provides built-in caching, which can further reduce page load times.

Advanced Search Capabilities

Another key aspect of a good user experience is the ability to find products quickly and easily. BigCommerce provides advanced search capabilities that make it easy for shoppers to find exactly what they’re looking for.

With features like autocomplete search, faceted search, and intelligent search, shoppers can quickly find and filter products based on their individual preferences. This can improve the overall user experience and make it more likely that shoppers will complete a purchase.

Easy Checkout Process

Finally, the checkout process is a crucial part of the ecommerce user experience. A complicated or confusing checkout process can lead to high cart abandonment rates and lost sales.

BigCommerce provides an easy, streamlined checkout process that helps improve the user experience. With features like one-page checkout, guest checkout, and automated tax and shipping calculations, shoppers can complete their purchases quickly and easily.

Tips for Improving Your BigCommerce UX

While BigCommerce provides a solid foundation for improving your ecommerce user experience, there are a few additional tips and tricks that can help take your site to the next level.

Use High-Quality Images

Images play a crucial role in ecommerce, as they can help shoppers visualize products and make purchasing decisions. Make sure your product images are high-quality, with clear resolution and accurate colors.

You can also provide multiple images for each product, including close-ups and different angles. This can help improve the user experience and make it more likely that shoppers will buy.

Optimize Your Navigation

Your website’s navigation is like a roadmap for shoppers – it should be clear, concise, and easy to follow. Make sure your navigation menu is well-organized, with logical categories and subcategories.

You can also use dropdown menus and breadcrumbs to help shoppers navigate through your site. This can improve the overall user experience and make it more likely that shoppers will stay on your site and complete a purchase.

Use Reviews and Ratings

Research shows that shoppers are more likely to trust and buy from websites that have customer reviews and ratings. Make sure you’re using a reviews and ratings system on your BigCommerce site.

This can help improve the user experience by providing social proof and giving shoppers valuable information about products. Plus, having reviews and ratings on your site can help build trust and credibility for your business.


In today’s competitive ecommerce landscape, user experience is more important than ever. By focusing on improving your BigCommerce user experience, you can attract more shoppers, improve conversions, and boost your sales.

With BigCommerce’s powerful tools and features, combined with best practices like using high-quality images and optimizing your navigation, you can create a user-friendly, intuitive website that makes it easy for shoppers to find and purchase products.

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