In today’s digital era, people interact with online content in a variety of ways, and mobile devices have become an integral part of the online landscape. According to Statista, the number of smartphone users worldwide is estimated to reach 3.3 billion in 2021. This means that more and more customers are using their smartphones to browse the internet, shop online, and engage with brands. Therefore, it is essential for online businesses to optimize their websites for mobile devices, and that includes BigCommerce stores.
In this article, we’ll explore why mobile optimization is crucial for your BigCommerce storefront and what you can do to make your store more mobile-friendly.
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The Increasing Importance of Mobile Devices
Mobile devices have become an essential part of our lives, and people use them for various activities, from social media and online browsing to online shopping. According to Adobe, mobile devices accounted for over 50% of all website visits in 2020, up from 33% in 2017. Moreover, Statista reports that mobile devices generate over 60% of total e-commerce sales worldwide.
These statistics show that customers are increasingly using their mobile devices to browse and shop online, making it necessary for online businesses to optimize their websites for mobile devices.
The Impact of Mobile Optimization on User Experience
As consumers are shifting towards mobile devices, businesses need to create a seamless experience for them. A mobile-optimized website provides an excellent user experience while browsing and shopping online.
A mobile-optimized site has several benefits, such as faster loading times, easy navigation, and responsive design. A responsive design means that the website adapts to the size of the screen, making it readable and usable on any device. This responsive layout plays a significant role in maintaining a consistent user experience across different devices, which can lead to higher customer satisfaction and increased sales.
The Impact of Mobile Optimization on Search Engine Optimization
Apart from user experience, mobile optimization also impacts your search engine optimization (SEO) efforts. In 2015, Google declared that mobile-friendliness is a ranking factor for search results. Since then, Google has been emphasizing the importance of mobile optimization for websites.
A mobile-optimized website can improve your SEO rankings, leading to more visibility and traffic for your BigCommerce store. Moreover, a mobile-friendly website appears higher in search engine results pages (SERPs) than a non-optimized site, making it easier for customers to find your store.
Mobile Optimization Best Practices for Your BigCommerce Storefront
Now that we have established the importance of mobile optimization for your BigCommerce storefront let’s explore some best practices for mobile optimization:
Choose a Responsive Theme
Choosing a responsive theme is crucial for your BigCommerce store. A responsive design makes your storefront more accessible to customers using a variety of devices. Make sure to select a theme that is compatible with different devices and screen sizes.
Optimize Site Speed
Site speed is a critical factor for mobile optimization as customers expect fast loading times while browsing and shopping on their mobile devices. Use tools like Google PageSpeed Insights or GTmetrix to analyze your website’s performance and identify areas for improvement.
Mobile devices have smaller screens, so simplifying your navigation is crucial. Remove any unnecessary links and only keep the essential ones that lead customers to the most important pages on your website.
Use Clear and Legible Fonts
While designing a mobile-friendly website, it is essential to choose clear and legible fonts that are easy to read on a small screen. Use font sizes of at least 14-point to avoid any issues with readability.
Mobile devices have slow internet speeds and limited data plans, so optimizing images is essential. Compress images to reduce file size and load times while maintaining quality. You can also use a content delivery network (CDN) to speed up image loading times.
Mobile optimization is crucial for your BigCommerce storefront as it impacts your user experience, SEO, and ultimately, your bottom line. By following the best practices outlined in this article, you can ensure that your store offers a seamless experience for your customers, regardless of the device they use. Optimize your BigCommerce storefront for mobile devices today, and see the difference it makes.