Table of Contents
Introduction
Product reviews are an essential component of e-commerce. They enable shoppers to get an unbiased opinion about a product before they make a purchase, and they also provide valuable feedback to merchants on the quality of their products.
BigCommerce is an e-commerce platform that allows businesses of all sizes to sell their products online. It has a built-in product review feature that enables customers to leave reviews and ratings for products they have purchased. In this article, we’ll explore the power of user feedback in boosting sales and why every online store on BigCommerce should enable product reviews.
Benefits of Product Reviews
They Build Trust and Credibility
Product reviews create a sense of trust and credibility for potential buyers. When a shopper sees that a product has positive reviews, they are more likely to make a purchase. It gives them an idea of how the product performs and how satisfied other customers have been with their purchase.
Reviews also provide social proof, meaning they show that other people have bought and used the product and found it to be a good value. This makes the shopper feel more secure in their decision to buy, increasing the chances of a conversion.
They Provide Valuable Insights
Product reviews give merchants valuable insights into their products, which can help them improve their offerings. These insights can include feedback on product quality, packaging, shipping, and overall customer experience.
When a business owner implements changes based on customer feedback, it can lead to increased customer satisfaction and repeat business. They can also use the reviews to identify trends in customer preferences and adjust their product offerings accordingly.
They Increase SEO Value
Product reviews also increase the SEO value of an online store. Reviews provide additional content on product pages, which can help to improve the visibility of the page in search engine results.
Additionally, reviews provide fresh content that search engines love, and this can lead to a higher ranking on search engine results pages. This can be especially useful for businesses that are trying to rank for specific keywords or phrases relevant to their product.
BigCommerce Product Review Feature
BigCommerce has a built-in product review feature that enables online stores to allow customer reviews on their product pages. This feature is easy to set up, and merchants can customize how reviews appear on their site.
Customers can leave a rating out of five stars, leave a comment, and upload photos of the product. Merchants have the option to approve reviews before they are published, and they can also respond to reviews publicly or privately.
BigCommerce product review feature also integrates with Google Product Listing Ads, which can help increase click-through rates and conversions. When a shopper sees that a product has positive reviews, they are more likely to click on the ad and make a purchase.
Best Practices for Product Reviews
Encourage Customers to Leave Reviews
Merchants should encourage customers to leave reviews after they make a purchase. This can be done through email follow-ups or on the thank-you page after a purchase is complete.
Incentivizing reviews can also be an effective strategy. For example, offering a discount on the next purchase in exchange for a review.
Address Negative Reviews
Negative reviews can have a significant impact on the reputation of an online store. When a customer leaves a negative review, merchants should respond promptly and professionally.
Acknowledging the customer’s concerns and offering to make things right can often turn a negative review into a positive one. It also shows potential customers that the merchant values their customers’ satisfaction and is committed to making things right when there are issues.
Use Reviews to Improve Products
Merchants should use reviews to identify areas where their products can be improved. This can include product quality, packaging, shipping, and customer experience.
Taking action on this feedback can lead to increased customer satisfaction and loyalty, and better product offerings that can attract new customers.
Conclusion
In conclusion, product reviews are an essential component of e-commerce, and every online store on BigCommerce should enable them. They build trust and credibility, provide valuable insights, and increase SEO value.
BigCommerce’s product review feature is easy to set up, and merchants can customize how reviews appear on their site. By encouraging customers to leave reviews, addressing negative reviews, and using reviews to improve products, merchants can benefit from the power of user feedback in boosting sales.