How To Manage Inactive Customers In Magento 2
If there’s one thing that’s just as important as acquiring new customers, it’s managing your existing ones – especially inactive ones. In Magento 2, managing inactive customers is easy, as there are plenty of tools and features that can help you with this task. However, before we dive into the different strategies you can use to manage inactive customers in Magento 2, it’s important to first understand why some customers become inactive in the first place.