How To Manage Newsletter Subscriptions For Customers In Magento 2

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Are you a business owner with an online store built on Magento 2? If yes, then you must know the importance of keeping your customers updated with your latest offerings, news, and promotions. Newsletter subscriptions are a powerful tool to keep your customers engaged. But managing newsletter subscription can become an overwhelming task if you have a large customer base.

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In this article, we will discuss how to manage newsletter subscriptions for customers in Magento 2 efficiently. We will be covering topics ranging from how to enable newsletter subscriptions, how customers can subscribe to newsletters, how to manage newsletter subscriptions, and how to customize newsletters.

1. Enabling Newsletter Subscriptions

Before jumping into managing newsletter subscriptions, you need to make sure that newsletter subscriptions are enabled in your Magento 2 store. The first step is to go to Stores > Configuration > Customers > Newsletter.

From here, you can enable the newsletter subscription option for customers by setting "Yes" in the dropdown for "Allow Subscription". You can also choose to send a confirmation email to customers after they subscribe to confirm the subscription.

After enabling newsletter subscription, customers will see a checkbox during checkout that asks if they want to subscribe to your newsletter.

2. Customer Subscription Process

Now that newsletter subscriptions are enabled, let’s talk about how customers can subscribe to your newsletter. Customers can subscribe to your newsletter in different ways, and it’s crucial to make these options as accessible as possible.

2.1 Newsletter Checkbox During Checkout

One of the easiest ways for customers to subscribe to your newsletter is during checkout. As mentioned earlier, the checkout page will have a checkbox that asks if the customer wants to subscribe to your newsletter. If the customer selects this option, they will receive your newsletters periodically.

2.2 Newsletter Subscription on My Account Page

Customers can also manage their newsletter subscriptions on the My Account page of your online store. They can access their account by clicking on the "My Account" link on your website and logging in with their credentials.

From here, they can choose to subscribe or unsubscribe from your newsletters by clicking on the "Newsletter Subscriptions" tab. They can select the newsletters they want to receive, and they can also unsubscribe from newsletters they no longer want to receive.

3. Managing Newsletter Subscriptions

Now that we know how customers can subscribe to newsletters, we need to talk about managing these subscriptions. As a business owner, it’s crucial to keep track of the customers who have subscribed to your newsletters.

The first step to managing newsletter subscriptions is to access the "Newsletter Subscribers" tab under the "Customers" section in your Magento 2 store’s dashboard. Here, you can manage all your newsletter subscribers efficiently.

You can add or delete subscribers manually, send newsletters to your entire subscriber base, or target specific subscribers based on preferences by creating customer segments. You can also export subscriber data to a CSV file, which you can use to analyze and gain insights into your subscriber base.

4. Customizing Newsletters

Finally, let’s discuss how you can customize newsletters to make them as engaging, informative, and visually appealing as possible. You can use Magento 2’s built-in tools to customize your newsletters, or you can use third-party tools that integrate with Magento 2.

Depending on your preferences, you can create newsletters that include product updates, promotions, and news. You can also use email personalization tools that allow you to customize the content according to the recipient’s preferences, demographics, and other factors. You can also use email automation tools that automate the newsletter sending process, making it much more efficient and reliable.


Newsletters are an essential tool for keeping your customers engaged and informed. Magento 2 offers a range of built-in tools like newsletter subscriptions, newsletter management, and customization tools to help you manage newsletters efficiently. Follow these tips to manage newsletter subscriptions most effectively and create newsletters that will keep your customers coming back for more.

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