Wishlists are a powerful tool that allows customers to save products they are interested in purchasing for later. Magento 2 comes with a built-in wishlist feature that store owners can use to improve customer engagement and increase sales. In this article, we will discuss how to manage wishlists in Magento 2.
Table of Contents
Enabling Wishlists in Magento 2
The first step to managing wishlists in Magento 2 is to ensure that the feature is enabled. To do this, login to your Magento 2 admin panel, navigate to Stores > Configuration > Customers > Wish List and make sure that the ‘Enabled’ option is set to ‘Yes’.
Creating Wishlists
Once wishlists are enabled, customers can create their own wishlists by adding products to them. To create a wishlist, a customer must be registered and logged in to their account. They can then navigate to a product they are interested in and click the ‘Add to Wishlist’ button.
When a customer creates a wishlist, they can choose to make it private or public. A private wishlist can only be viewed by the customer who created it, while a public wishlist can be viewed by any registered user.
Viewing and Managing Wishlists
As an admin, you can view and manage wishlists from the Magento 2 admin panel. To view a customer’s wishlist, navigate to Customers > All Customers, find the customer in question, and click on the ‘Edit’ button. From there, you can click on the ‘Wishlist’ tab to view their wishlists.
You can also manage wishlists from the admin panel. For example, you can delete a wishlist, remove products from a wishlist, or move products from one wishlist to another. To do this, click on the ‘Edit’ button next to the wishlist you want to manage, and use the available options to make changes.
Using Wishlists To Improve Customer Engagement
Wishlists can be a powerful tool to improve customer engagement and increase sales. By encouraging customers to create wishlists and providing them with easy access to their wishlists, you can make it more likely that they will return to your store to make a purchase.
You can also use wishlists to better understand your customers’ preferences and shopping habits. By analyzing the products that customers add to their wishlists, you can gain insight into which products are most popular, which can help you make better business decisions.
Conclusion
Managing wishlists in Magento 2 is a great way to improve customer engagement and increase sales. By enabling wishlists, providing customers with easy access to them, and using wishlists to gain insight into customer preferences, you can create a more positive shopping experience for your customers and increase the likelihood that they will return to your store in the future.