As an eCommerce store owner, your main goal is to provide your customers with the best shopping experience possible. One of the ways to achieve this is by enabling product ratings and reviews. By doing so, you give your customers an opportunity to share their feedback on your products, which helps other potential customers make informed buying decisions. In this guide, we will show you how to use product ratings and reviews in Magento 2.
Table of Contents
Understanding Product Ratings And Reviews
Product ratings and reviews provide valuable insights into customer satisfaction and user experience. They also help build trust and credibility with potential customers. When browsing through an online store, customers often rely on reviews and ratings to make a purchase decision. Therefore, it’s essential to have a strategy in place that encourages customers to leave ratings and reviews.
Enabling Ratings And Reviews In Magento 2
To enable product ratings and reviews in Magento 2, follow these steps:
- Log in to your Magento Admin Dashboard
- Go to Stores > Configuration > Catalog > Catalog
- Under the Product Reviews section, select Yes under Enabled
- Customize the settings to suit your store’s needs
Configuring Product Reviews
Magento 2 provides various options to customize product reviews. Some of the settings you can adjust include:
Allow Guests To Submit Reviews
By default, only registered customers can leave product reviews. However, you can allow guests to submit reviews by selecting Yes under the Allow Guests to Write Reviews option.
Automatic Review Approval
By default, all product reviews must be manually approved by a store admin before they are published. However, you can enable automatic review approval by selecting Yes under the Automatically Approved Reviews option.
Review Length
The minimum and maximum length of reviews can be adjusted under the Review Detail section.
Review Reminder Emails
Magento 2 allows you to send reminder emails to customers who recently purchased a product but haven’t yet left a review. Under the Email Reminder section, you can customize the email template and set the frequency of sending reminder emails.
Encouraging Customers To Leave Reviews
Here are some tips to encourage customers to leave reviews:
Offer Incentives
You can offer incentives such as discounts or loyalty points to customers who leave reviews. This strategy can motivate customers to share their feedback.
Make It Easy
Make the process of leaving a review as simple as possible. Include a review form on the product page, and provide clear instructions on how to leave a review.
Follow Up With Customers
Send follow-up emails to customers who recently purchased a product but haven’t left a review yet. This reminder can prompt customers to leave feedback.
Managing And Moderating Reviews
As a store owner, you have the responsibility to manage and moderate reviews. Here are some best practices:
Respond To Reviews
Respond to both positive and negative reviews to show your customers that you value their feedback. Thank customers for positive reviews and address any concerns or issues raised in negative reviews.
Moderate Reviews
Moderate reviews regularly to ensure that they comply with your store’s guidelines and policies. Remove any spam or fake reviews and address any concerns raised by customers in their reviews.
Conclusion
Product ratings and reviews are essential for building trust and credibility with potential customers. By following the steps outlined in this guide, you can enable product reviews in Magento 2, customize the settings, and encourage customers to leave feedback. Remember to manage and moderate reviews regularly to ensure that your store’s reputation remains intact.