The Benefits of Abandoned Cart Recovery for Magento 2 Stores

Person Shopping Online

According to research conducted by Baymard Institute, the average cart abandonment rate across all industries is about 69.57%. This means that nearly seven out of ten visitors who add products to their shopping cart leave the website without completing their purchase. It’s a significant challenge for Magento 2 stores, as it represents lost revenue and decreases the conversion rate. However, Magento 2 stores can leverage abandoned cart recovery to recapture lost sales and turn them into revenue.

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What is Abandoned Cart Recovery?

Abandoned cart recovery is a marketing strategy used by ecommerce stores to recover lost sales due to cart abandonment. When a visitor adds items to their shopping cart but leaves the website without completing their purchase, the store can send them follow-up emails that remind them of the products in their cart and prompt them to complete their purchase.

How Does Abandoned Cart Recovery Work in Magento 2?

Magento 2 stores can use abandoned cart recovery by integrating their ecommerce platform with an email marketing tool that has this functionality. When a visitor abandons their cart, the email marketing tool sends them an automated email reminding them of their incomplete purchase. The email can contain a personalized message, images of the products, and a call-to-action button that takes them back to their cart.

Benefits of Abandoned Cart Recovery for Magento 2 Stores

Recover Lost Revenue

The primary benefit of abandoned cart recovery is that it helps Magento 2 stores recover lost revenue. By sending out follow-up emails, you can remind visitors of their incomplete purchase and encourage them to complete their transaction. As a result, it can increase your conversion rate and revenue.

Improve Customer Engagement

Abandoned cart recovery emails also provide an opportunity to engage with customers. By sending personalized messages and reminding customers of their abandoned cart items, you are showing them that you care about their experience and value their business. It can help build customer loyalty and increase repeat business.

Increase Customer Lifetime Value

Another benefit of abandoned cart recovery is that it can increase customer lifetime value. When customers complete their purchase, they are more likely to become loyal customers who will buy from your store again in the future. By recovering lost sales and converting them into customers, you can increase the lifetime value of your customer base.

Optimize Marketing Campaigns

Abandoned cart recovery can also help to optimize your marketing campaigns. By analyzing the data from your abandoned cart recovery emails, you can gain insights into customer behavior, such as the best time to send follow-up emails, the types of products that are most frequently abandoned, and the most effective email subject lines. This information can help you to fine-tune your marketing campaigns and increase their effectiveness.

Best Practices for Abandoned Cart Recovery in Magento 2

To ensure the success of your abandoned cart recovery strategy, it’s essential to follow best practices. Here are some tips to achieve optimal results:

  • Send follow-up emails within 24 hours of the abandoned cart.
  • Include a personalized message and product images in the email.
  • Use a clear call-to-action button that takes the customer back to their cart.
  • Offer incentives, such as a discount or free shipping, to encourage customers to complete their purchase.
  • Test different email subject lines and content to determine what is most effective for your audience.


Abandoned cart recovery is a valuable strategy for Magento 2 stores to recapture lost sales and increase revenue. By sending personalized follow-up emails, you can engage with customers, increase customer lifetime value, and optimize your marketing campaigns. To achieve optimal results, it’s important to follow best practices and test different strategies to determine what works best for your audience.

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