Magento 2 is a widely popular e-commerce platform that powers millions of online stores. One of the key features that make Magento 2 such a powerful platform for e-commerce is the ability to allow store owners to set up product filters. Product filtering on a Magento 2 store can help increase sales by making it easy for customers to find the products they’re looking for. In this article, we’ll explore how to set up product filtering to increase sales in Magento 2.

What Are Product Filters?

Product filters are tools on an e-commerce site that allow shoppers to find the products they need by filtering out all the irrelevant products. Product filters commonly include price ranges, product categories, brand names, and color options.

On a Magento 2 e-commerce site, product filters allow customers to search for products more quickly and easily. Product filters are especially important for Magento 2 stores with a large inventory since they can help customers quickly narrow down their search results from thousands of products to just a few relevant products.

How To Set Up Product Filters in Magento 2

Product filters in Magento 2 are powered by the layered navigation functionality. Layered navigation is a system of filters that a customer can apply to narrow their search of products. Magento 2 has a built-in feature that makes it easy to set up layered navigation filters.

Step 1: Configure Category Attributes

The first step in setting up product filters in Magento 2 is to configure the category attributes. To configure category attributes, follow these steps:

1. Log in to the Magento back-end
2. Navigate to STORES > ATTRIBUTES > PRODUCT
3. Scroll down to the “Category Attributes” section
4. Click “Add New Attribute”
5. Fill in the required information for the new attribute (e.g. attribute code, attribute label, input type, etc.)

Step 2: Assign Attributes to Categories

After configuring the category attributes, the next step is to assign the attributes to your store’s categories. You can assign attributes to categories by following these steps:

1. Navigate to CATALOG > CATEGORIES
2. Select the category you want to assign attributes to
3. Under the “Display Settings” tab, look for the “Custom Design” section
4. In the “Custom Layout Update” text area, enter the code for the attribute. For example, if you want to create a filter for color, you would enter the code for the color attribute.

Step 3: Enable Layered Navigation

Now that you have configured the category attributes and assigned them to categories, the next step is to enable layered navigation. Enabling layered navigation makes it easy for customers to filter products by category attributes.

To enable layered navigation, follow these steps:

1. Go to STORES > CONFIGURATION > CATALOG
2. Under the “Catalog” section, click on “Catalog”
3. Scroll down to the “Layered Navigation” section
4. Set “Use Layered Navigation” to “Yes”
5. In the “Allow Multiple Filters” field, choose whether you want to allow customers to choose multiple filters.

Step 4: Configure Filter Options

After enabling layered navigation, the next step is to configure the filter options. For example, if you have a clothing store, you might configure filter options for “size,” “color,” and “brand.”

To configure filter options, follow these steps:

1. Go to STORES > CONFIGURATION > CATALOG
2. Under the “Catalog” section, click on “Catalog”
3. Scroll down to the “Layered Navigation” section
4. Expand the “Price Navigation Step Calculation” and set the “Price Navigation Step” based on your needs
5. Expand the “General Filter Options” section and set the “Maximum Filter Options Displayed” based on your needs
6. Expand the “Filterable Attributes” section and select the attributes you want to make filterable
7. Click on “Save Config”

Conclusion

When you set up product filtering in Magento 2, you make it easy for customers to find the products they’re looking for. This can result in a better user experience, higher customer satisfaction, and increased sales. By following the steps outlined in this article, you can set up product filtering in Magento 2 and start enjoying the benefits of a better e-commerce site.