How To Set Up Product Reviews And Ratings To Increase Sales In Magento 2

Table of Contents

Introduction

Online reviews and ratings are crucial for the success of your online store. If you have a good rating, it can significantly increase the trust and loyalty of your customers, leading to more sales and higher revenue. With Magento 2, it is straightforward to set up a product review and rating system that can help you gain customer feedback and improve product quality.

In this article, we’ll explore how to set up the product review and rating system in Magento 2, and how to leverage them to increase sales.

Enabling Reviews and Ratings

Before setting up reviews and ratings, make sure that both features are enabled in your Magento 2 store. To do this, follow these steps:

1. Go to your Magento 2 admin panel.
2. Click on Store > Configuration.
3. From the left navigation, select Catalog > Catalog.
4. Look for the Reviews section and set "Allow Guests to Write Reviews" to "Yes."
5. Don’t forget to save the changes.

Setting up Product Reviews

To set up product reviews in Magento 2, follow these steps:

1. Go to your Magento 2 admin panel.
2. Click on Catalog > Products.
3. Select the product you want to enable reviews for.
4. Click on the "Advanced Settings" tab.
5. Enable the "Product Reviews" option.
6. Save the changes.

Configuring Review Settings

To configure review settings in Magento 2, follow these steps:

1. Go to your Magento 2 admin panel.
2. Click on Stores > Configuration.
3. From the left navigation, select Catalog > Review.
4. You’ll see several options for configuring reviews, including the following:

• Allow guests to write reviews: This determines whether or not non-registered customers are allowed to write reviews.
• Approved reviews: This lets you choose whether reviews require approval or not.
• Minimum number of reviews: This sets the minimum number of reviews required before they are displayed.
• Maximum review length: This sets the maximum number of characters allowed in a review.

5. Save the changes.

Setting up Product Ratings

To set up product ratings in Magento 2, follow these steps:

1. Go to your Magento 2 admin panel.
2. Click on Catalog > Products.
3. Select the product you want to enable ratings for.
4. Click on the "Advanced Settings" tab.
5. Enable the "Product Ratings" option.
6. Save the changes.

Using Reviews and Ratings to Increase Sales

Now that you have set up your product review and rating system in Magento 2, it’s time to leverage them to increase sales. Here are some tips:

1. Encourage customers to leave reviews and ratings by sending follow-up emails after purchases. You can also offer incentives like discounts or free shipping for leaving reviews.
2. Use reviews and ratings on your product pages to build trust with your customers. Seeing that others have purchased and reviewed a product can provide social proof and increase the likelihood of a sale.
3. Address negative reviews by replying to the customer’s feedback and offering solutions. This can show potential customers that you care about their experience and are willing to make things right.
4. Use the feedback you receive from reviews and ratings to improve your products or services. Address common complaints and make changes to improve the customer experience.

Conclusion

Setting up a product review and rating system in Magento 2 is a straightforward process that can provide significant benefits for your online store. With reviews and ratings, you can increase customer trust and loyalty, boost sales, and improve the quality of your products or services. By leveraging the power of reviews and ratings, you can take your online store to the next level.