Upselling is a marketing strategy that is used to convince customers to buy a higher-end product than the one they originally intended to purchase. Upselling is an effective method of boosting your store’s profitability, as it increases the average order value. In this article, we will be discussing how we can set up product upsells in Magento 2 to increase sales.
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What are Product Upsells in Magento 2?
Product upsells are products that are related to the product a customer is currently viewing and are typically displayed on the product page. The purpose of product upsells is to encourage customers to purchase additional, more expensive items. Upsells are similar to cross-sells, but they differ in that they usually involve different variations of the same product.
Advantages of Implementing Product Upsells in Magento 2
Setting up product upsells in your Magento 2 store offers several benefits. The most significant of these include:
Creating more value for your customers- By suggesting additional products that go well with the items your customers are already purchasing or viewing, you offer more value to them.
Increasing average order value – Cross-selling products to customers can increase the average value of each order they make.
Capitalizing on the impulse purchase – A well-placed upsell encourages customers to make an impulsive decision to purchase additional products without much resistance.
Steps to Set Up Product Upsell on Magento 2
The following steps will guide you through setting up up-sell products on Magento 2:
Step 1: Log into your Magento 2 Dashboard
To set up product upsells, you need to log into your Magento dashboard and navigate to the product catalog.
Step 2: Choose the Product you Want to Add Upsells
Click on the product you would like to add an upsell. You will then see the product page.
Step 3: Select the "Upsells" tab
On the product detail page, find the "Upsells" tab, and click it.
Step 4: Configure Upsell
Here you will see the "Add Upsell" button that allows you to configure the product you want to upsell.
Step 5: Choose or Add a Product you want to upsell
When you click the "Add Upsell" button, you will be redirected to a search box where you can find and select the product you want to upsell. If the product you want to upsell is not pre-existing, you can create and add the product from this same page.
Step 6: Set Up Upsell Details
Fill out the details for the upsell product, including the name, SKU, image, description, and price. You can also add a product URL for the upsell product.
Step 7: Choose Display Location
Finally, you need to set where you want the upsell to be displayed to the customer. You can choose where to show suggested products to your customers using a drop-down menu.
Step 8: Save your Configuration
When you have finished setting up your upsell product, click on the "Save" button. The upsell product will now appear on the product page and encourage your customers to purchase additional items.
Conclusion
Implementing upsell products on your Magento 2 store is an effective way to increase your sales and grow your revenue. Using the simple steps outlined in this article, you can set up product upsells on your Magento storefront, resulting in an increase in your customer’s average order value and more opportunities to improve your store’s profitability. By following these steps, you can improve the overall shopping experience for your customers and help them to find the perfect complementary products to go with their purchase.