Setting up a product comparison function on your e-commerce website is an effective way to increase sales. When customers can compare products side-by-side, it becomes easier for them to make informed decisions about what to buy.
Magento 2 is a powerful platform that makes it easy to set up a product comparison function. In this guide, we will take you through the step-by-step process of setting up a product comparison feature to increase sales in Magento 2.
Table of Contents
Step 1: Install a Product Comparison Extension
The first step in setting up product comparison in Magento 2 is to find and install an extension that provides this function. There are many free and paid extensions available in the Magento marketplace, but we recommend using a reputable premium extension for better support and performance.
After selecting an extension, you can download and install it on your Magento 2 website. Once installed, navigate to the extension settings to configure the product comparison functionality to your preference.
Step 2: Enable Product Comparison in Configuration
Next, you’ll need to enable the product comparison function in Magento 2 configuration to allow customers to compare products on your website.
To do this, go to the Magento 2 Admin panel, select Stores > Configuration > Catalog > Catalog in the left navigation menu. Here, you can find the Product Comparison section, where you can enable or disable the product comparison function by selecting “Yes” or “No” in the Enabled drop-down menu.
Step 3: Configure the Product Comparison Layout
After enabling product comparison, you can configure the layout of the comparison page. This layout will define how the compared products will be displayed to the visitors.
Go to Stores > Configuration > Catalog > Product Compare Layout in the Magento 2 Admin panel. Here you can choose from different display options such as grid view or table view for comparing products.
Customization is also possible for comparison page layout, you can use Magento 2’s built-in editor to make any modification to the template.
Step 4: Add Products to Compare
Once you set up the product comparison functionality and layout, you’re ready to add products to compare. This is where your visitors can start using the product comparison by adding products to the comparison list.
On your product page, activate the Compare button that should appear beneath the product details. When a visitor clicks on this button, it will automatically add that product to the compare list.
This feature is often completed using JavaScript code to prompt user confirmation and refresh the comparison block on the screen.
Step 5: Promote Product Comparison on Your Website
Finally, inform your visitors of this new feature by promoting it effectively throughout your website.
You can add a product comparison banner on your homepage, display the Compare button prominently on your product pages, or place a product comparison landing page within your website navigation.
Conclusion
Setting up a product comparison function in your Magento 2 e-commerce website is essential in making it easy for your visitors to choose the right product they need while also increasing your sales. By following the steps above, you can streamline your product comparison process and increase the chances of converting more visitors into paying customers.