Welcome to our guide on how to set up cross-sells in Magento 2. Cross-selling is a great way to increase the average order value of e-commerce stores. When executed correctly, it can lead to more sales and higher revenue.
In this guide, we will explore what cross-selling is, why it matters, and how you can set it up in Magento 2.
Table of Contents
What Is Cross-Selling?
Cross-selling is a marketing technique that involves offering products that complement or complete the main product that the customer is purchasing. For example, if a customer is buying a laptop, you might cross-sell them a laptop bag, a mouse or an external hard drive.
The goal of cross-selling is to entice customers to buy more items, either by adding them to their existing purchase or by prompting future purchases. It is an effective way to increase sales, as it incentivizes customers to buy more.
Why Cross-Selling Matters
Cross-selling is crucial for e-commerce stores for several reasons. First, it enables you to increase revenue and sales. By cross-selling products, you are increasing the average order value of each sale. This means that you can generate more profit without having to spend more on marketing or acquiring new customers.
Additionally, cross-selling helps to improve customer experience. By offering complementary products, you are showing customers that you understand their needs and are genuinely interested in helping them get the most out of their purchase. This helps to build customer loyalty and improve brand reputation.
How To Set Up Cross-Sells In Magento 2
Setting up cross-sells in Magento 2 is relatively straightforward, thanks to the platform’s built-in functionality. Here is a step-by-step guide on how to set up cross-sells in Magento 2:
Step 1: Go to Your Magento 2 Dashboard
The first step is to log in to your Magento 2 dashboard. From here, you can access the Catalog section.
Step 2: Create or Edit a Product
To add cross-sells to a product, you first need to create or edit the product in question. To do this, go to the Catalog section and choose either Products or Categories. Find the product you want to edit or create a new product.
Step 3: Go to the Cross-Sell Section
Scroll down the page until you reach the Cross-Sell section. Here, you can add cross-sells to your product by selecting other products that are complementary to the main product. You can do this by using the search bar or by selecting from the product list.
Step 4: Add Your Cross-Sells
Once you have selected the products you want to cross-sell, click Add Selected Products. This will add the selected products to the Cross-Sell section of the product page.
Step 5: Save Your Changes
Once you have added your cross-sells, click the Save button at the top of the page to save your changes.
Tips For Effective Cross-Selling
Here are some tips to help you make the most of your cross-selling efforts:
1. Offer Complementary Products
To be effective, cross-selling products should be highly relevant to the main product that the customer is purchasing. For example, if a customer is buying a laptop, it makes sense to cross-sell them a laptop bag, but it may not make sense to cross-sell them a camera lens.
By offering complementary products, you increase the chances of customers being interested in buying them.
2. Highlight Benefits
When cross-selling products, make sure to highlight the benefits of the item to the customer. This can be in the form of features, specifications or customer reviews.
By emphasizing the benefits of the product, you are increasing the likelihood of customers purchasing it.
3. Test and Optimize
To ensure that your cross-selling efforts are effective, you should test and optimize your offers. This can involve A/B testing different cross-sell offers in your store and analyzing the results.
By testing and optimizing, you can continuously improve your cross-selling efforts and maximize your revenue.
Conclusion
Cross-selling is an effective way to increase revenue and sales for e-commerce stores. By offering complementary products, you can boost the average order value of each sale and improve customer experience.
Magento 2 makes it easy to set up cross-sells for your products. By following the steps outlined in this guide, you can add cross-sells to your products in no time.
Remember to offer complementary products, highlight benefits, and test and optimize your cross-selling efforts to maximize your revenue and sales.