How To Manage Customer Notifications And Alerts In Magento 2

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Managing customer notifications and alerts is a fundamental aspect of running an online store. With Magento 2, it’s easier than ever to streamline communication and keep your customers informed about important changes, promotions, and updates.

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In this article, we’ll take a closer look at how you can manage customer notifications and alerts in Magento 2, including configuring email templates, creating custom messages, and setting up SMS notifications.

Configuring Email Templates

The first step in managing customer notifications and alerts is to configure email templates. By default, Magento 2 comes with a range of templates that you can use to send automated emails to customers, such as order confirmation, shipping update, and account creation emails.

To access email templates in Magento 2, go to Marketing > Communications > Email Templates. Here, you can view all of the available templates and edit them to suit your needs.

To configure an email template, select it from the list and click Edit. You’ll be taken to the template editor, where you can customize the subject line, email body, and other parameters.

You can use variables to personalize each email, such as the customer’s name, order number, and shipping status. To insert a variable, click the Insert Variable button and select the variable you want to use.

Once you’ve made your changes, save the template and it will be used automatically when sending related emails to customers.

Creating Custom Messages

In addition to the default email templates, Magento 2 also allows you to create custom messages to send to customers. This can be useful for sending personalized thank-you notes, promotional offers, and other types of messages that aren’t covered by the default templates.

To create a custom message in Magento 2, go to Marketing > Communications > Email Templates and click the Add New Template button. Here, you can select the Custom template type and start creating your message.

You can use the same variables as the default email templates to personalize your message, as well as add text, images, and other media to make it more engaging.

Once you’ve created your custom message, you can send it to customers manually or set it up to be sent automatically based on specific triggers, such as when a customer makes a purchase or subscribes to your newsletter.

Setting Up SMS Notifications

Email notifications are a great way to keep customers informed, but they can easily get lost in a crowded inbox. To ensure that your messages are seen, you can also set up SMS notifications using Magento 2.

To use SMS notifications, you’ll need to integrate your store with a compatible SMS service provider, such as Twilio or Nexmo. You can do this by installing a Magento 2 extension or using a third-party service that connects to Magento 2 via API.

Once you’ve set up SMS notifications, you can configure them in the same way as email templates. You can select which types of notifications to send via SMS, customize the message content, and set up triggers for when the messages should be sent.

SMS notifications are especially useful for order updates, such as when a customer’s order has been shipped or is out for delivery. By sending timely updates via SMS, you can improve customer satisfaction and reduce the number of support inquiries related to order status.


Managing customer notifications and alerts is an essential part of running an online store. By using Magento 2’s built-in tools, you can streamline communication, keep customers informed, and improve overall satisfaction.

To get started, take a look at the default email templates and configure them to suit your needs. If you want to send custom messages, create your own templates and use them for one-off messages or automated triggers.

And if you really want to stand out from the competition, set up SMS notifications to ensure your messages are seen and acted upon. With these strategies in place, you’ll be well on your way to building a successful online store that keeps customers coming back for more.

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