One of the primary concerns of e-commerce businesses is how to ensure repeat customer purchases. To accomplish this, merchants must consistently remind customers to come back and make purchases. Fortunately, Magento 2 has several built-in features that can assist in doing so. In this article, we will discuss how to remind customers to buy in Magento 2.
Table of Contents
Create Customer Groups
Before you can segment your customers for targeted messages, you need to organize them into groups. Magento 2 comes equipped with a default customer group known as "General," but you may want to create specific groups such as VIPs, loyal customers, or budget shoppers. Offering specialized discounts, promotions and incentives to each group is more effective in attracting customers than any other marketing strategy.
To create customer groups, go to Customers in the admin panel, then choose Customer Groups. Click on “Add New Customer Group,” and fill in the necessary information. When done, click “Save Customer Group” to ensure that each new group remains separate from one another.
Create Follow-Up Emails
If a customer initiates a transaction but doesn’t complete it, Magento 2’s Follow-Up Emails feature delivers automated emails to abandoned cart shoppers. Email reminders of abandoned or incomplete purchases are one of the best and cheapest ways to promote repeat purchases to online shoppers.
To set up follow-up emails in Magento 2, go to Marketing in the admin panel and choose Communications. Click "Add New Template" or click "Edit" in an existing template. Fill out the necessary information, then click "Save Template." Next, go to the section “Automated Campaigns,” choose “Add New Rule,” and select “Abandoned Cart Reminder.” Finally, set the delay, choose the customer group and select the email template you created earlier.
Use Promotions and Discounts
Giving discounts to your customers is one of the best ways to attract them to your store. Magento 2 has a number of sales promotion features that can help you entice customers to keep coming back. Some of these options include:
- Coupon codes – Create specific coupon code for targeted customer groups such as new customers, repeat customers, or customers who abandoned their cart.
- Catalog price rules – Set specific discount rates for customer groups on products or product categories.
- Shopping cart rules – Work similarly to coupon codes, but the discount will be applied automatically upon checkout for the customer group.
To create a promotion, go to Marketing in the admin panel and click on Cart Price Rule or Catalog Price Rule. Choose “Add New Rule” and fill out the necessary information. Set the conditions, specify the discount, and select the customer group you want to target.
Use Personalized Recommendations and Upsells
Improving the shopping experience of your customers will also help promote customer loyalty. You can accomplish this by using personalized product recommendations and upsells. Magento 2 features a comprehensive extension known as “Personalized Recommendations and Upsells” that enables you to suggest products based on customer browsing habits, previous purchases, or abandoned carts.
To use this extension, go to Marketing in the admin panel and click “Personalized Recommendations and Upsells.” Fill out the necessary information and set the rule conditions.
Use Exit-Intent Popup
The exit-intent popup is an effective technique to retain bouncing customers. An exit-intent popup is shown to a customer when they are about to leave your website. Using this technique, you can offer customers a special discount or a coupon code to encourage them to complete their purchase.
To configure the exit-intent pop-up in Magento 2, you need to install a third-party extension. Search for the “Exit Intent” extension in Magento 2 Marketplace or use your preferred extension shop.
Conclusion
Promoting customer loyalty is essential to the success of an e-commerce business. Making use of Magento 2’s built-in features can assist in bringing customers back to your store. By creating customer groups, setting up follow-up emails, and using promotions and discounts are all viable ways to promote repeat business with your customers. By using personalized recommendations and applying upsells, you can enhance the shopping experience of your customers. Lastly, by using exit-intent pop-ups, you can persuade customers to stay on your store and complete their purchases.