How To Create Custom Email Campaigns For Customers In Magento 2

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Email marketing is still one of the most effective ways to stay in touch with your customers and build strong relationships with them. In Magento 2, it’s easy to set up and send custom email campaigns to your customers, with personalized messages and offers that speak directly to their interests and needs.

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In this article, we’ll show you how to create custom email campaigns for customers in Magento 2, from setting up your email templates to tracking your campaign results.

Step 1: Set Up Your Email Templates

The first step in creating custom email campaigns in Magento 2 is to set up your email templates. Magento 2 comes with a number of pre-designed email templates that you can use as a starting point for your own custom templates. To access the email templates, go to Stores > Configuration > General > Design > Email Templates in the Magento Admin Panel.

Here, you can choose the type of email you want to create a template for (e.g. order confirmation, new account registration, etc.) and select the template you want to customize. You can then drag and drop your own content blocks into the template, change the colors and styles, and add your logo and other branding elements.

Once you’ve customized your email template, save it and configure it for your store by going to Stores > Configuration > Sales > Sales Email in the Magento Admin Panel. Here, you can choose which email templates to use for each type of transaction or event (e.g. order confirmation, shipment confirmation, etc.).

Step 2: Create Your Email Campaigns

Now that your email templates are set up, it’s time to create your email campaigns. To do this, go to the Marketing > Communications > Email Campaigns in the Magento Admin Panel. Here, you can create a new campaign by clicking on the “Add New Campaign” button and entering a campaign name and description.

Next, you’ll need to choose the audience for your campaign. You can select all customers, specific customer groups, or customers who have purchased a certain product or spent a certain amount in your store. Once you’ve selected your audience, you can create your email content by selecting the email template you want to use and customizing it with your own unique branding, messaging, and offers.

Step 3: Track Your Results

After your campaigns are up and running, it’s important to monitor your results so you can adjust and improve your messaging and offers over time. In Magento 2, you can track your email campaign results by going to the Marketing > Communications > Email Campaigns in the Magento Admin Panel and selecting the campaign you want to analyze.

Here, you can see how many emails were sent, opened, and clicked, as well as how many customers placed an order as a result of the campaign. You can also view detailed reports on campaign performance, including open rates, click-through rates, conversion rates, and revenue generated.


Creating custom email campaigns for customers in Magento 2 is a powerful way to increase engagement, build loyalty, and drive revenue for your store. By following these steps, you can easily set up and send customized email campaigns to your customers that are tailored to their interests and needs. So why not get started today and see the results for yourself?

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