Table of Contents
Introduction
Magento 2 is an open-source eCommerce platform that is designed to provide online merchants with the necessary tools and features to create a successful online store. One of the most useful features of Magento 2 is the ability to create custom customer groups. This feature allows you to segment your customer base and provide targeted marketing campaigns, pricing, and discounts. In this article, we’ll walk you through the step-by-step process of creating custom customer groups in Magento 2.
Step One: Create a New Customer Group
The first step to creating a custom customer group is to navigate to the Customer Groups section in the Magento 2 admin panel. To do this, go to Customers > Customer Groups. From here, click on the “Add New Customer Group” button. This will open up a new page where you can name your customer group and specify its tax class.
Step Two: Define Group Pricing
Once you’ve created your new customer group, you’ll need to define its pricing rules. This can be done by going to Stores > Configuration > Customer Configuration > Price. From here, you can select your customer group and set its preferred pricing. You can choose to use the default product price or set a percentage or fixed amount discount for products associated with this customer group.
Step Three: Assign Customers to the New Group
With your new custom customer group created and pricing defined, you’ll need to assign customers to the group. To do this, go to Customers > All Customers. From here, you can select individual customers or groups of customers and assign them to your newly created customer group.
Step Four: Create Marketing Campaigns
One of the main benefits of creating custom customer groups is the ability to segment your customer base and create targeted marketing campaigns. To do this, go to Marketing > Promotions > Cart Price Rules. From here, you can select your custom customer group and create a marketing campaign that is specifically targeted to that group of customers.
Conclusion
Creating custom customer groups in Magento 2 is a simple and effective way to segment your customer base and provide targeted pricing, discounts, and marketing campaigns. By following the four steps outlined in this article, you can create custom customer groups in Magento 2 and take your online store to the next level.