Affiliate Marketing is an effective way to promote products, services and earn revenue without any investment. Magento, an E-commerce platform, also has Affiliate Marketing built-in feature which allows the store owner to implement it on the website. This article will guide you through the process of configuring Magento 2 for Affiliate Marketing.
Table of Contents
Step 1: Install Magento 2
If you haven’t already installed Magento 2, start by downloading the Magento 2 package from the official website. Follow the installation procedure and configure it accordingly.
Step 2: Set up Store and Products
Once Magento 2 is installed and configured, set up your online store. Create categories, attributes, products and configure their related settings.
Step 3: Enable Affiliate Marketing
To enable Affiliate Marketing in Magento 2, follow these steps:
- Navigate to Stores > Configuration > Sales > Affiliate in the Magento Admin panel.
- Set Affiliate Enabled to Yes.
- Set Default Affiliate Group to the group that new affiliates should be automatically assigned to.
- Set Enable Automatic Approval to Yes to allow automatic approval of new affiliates.
- Set Require Admin Approval to Yes to disallow automatic approval and require admin approval before affiliates can join.
Step 4: Configure Affiliate Account Page
The Affiliate Account Page displays Affiliate-related information. To configure the affiliate account page:
- Navigate to Content > Pages in the Magento Admin panel.
- Click on Add New Page button.
- Enter the page information, such as the page title, URL, meta description, content, and other settings.
- Under Design section, select the appropriate design theme. Save the page.
Step 5: Configure Affiliate Lifetime
Affiliate Lifetime refers to the period in which affiliates will continue earning commission on every sale they generate. Magento 2 allows the store owner to configure Affiliate Lifetime settings. Follow these steps:
- Navigate to Stores > Configuration > Sales > Affiliate in the Magento Admin panel.
- Set Affiliate Lifetime to the desired duration. If you set the Lifetime to 0, the affiliate will receive commission on every sale they generate for a lifetime.
Step 6: Set up Affiliates
Now that Affiliate Marketing is enabled, set up affiliate accounts by following these steps:
- Navigate to Customers > All Customers > Add New Customer in the Magento Admin panel.
- Enter the information of the Affiliate user, such as email, name, address, etc.
- Set Customer Group to Affiliate.
- Click on Generate Coupon Code button to generate a unique coupon code for the affiliate user. Save customer account.
Step 7: Monitor Affiliate Performance
To monitor the performance of affiliates:
- Navigate to Marketing > Affiliates > Manage Affiliates in the Magento Admin panel.
- View the performance of Affiliate users, check clicks, impressions, and sales.
- Pay commissions to the affiliates using offline payment methods.
Conclusion
Affiliate Marketing can be a profitable strategy for the owner and affiliates. By following this guide, you can easily configure Magento 2 for Affiliate Marketing. Remember to keep track of Affiliate performance and pay correct commission on time. Happy promoting!