As eCommerce continues to grow, the integration of social media and online selling has become more important than ever. Social shopping allows customers to engage with brands on multiple platforms, making it easier to access information and ultimately make purchases.
Magento 2 is a powerful eCommerce platform that offers social selling capabilities out-of-the-box. In this article, we’ll dive into the steps you need to take to configure Magento 2 for social selling.
Table of Contents
Step 1: Integrate Your Social Media Accounts
The first step in social selling with Magento 2 is to integrate your social media accounts. This will allow customers to engage with your brand across multiple platforms, increasing your exposure and ultimately driving sales.
To integrate your social media accounts in Magento 2, navigate to the Admin Panel and click on Stores > Configuration > General > Social Links. From there, you can input the URLs for all your social media accounts, including Facebook, Twitter, Instagram, Pinterest and more.
Step 2: Enable Social Login
Social login simplifies the registration process for customers by allowing them to log in using their social media accounts such as Facebook, Google+, and Twitter. This feature makes it easier for customers to engage with your brand and make purchases. Enabling social login also means that you can collect customer data, providing valuable insights to improve your marketing strategies.
To enable social login in Magento 2, navigate to the Admin Panel and click on Stores > Configuration > Customers > Customer Configuration > Login Options. From there, select the social networks you’d like to enable and input the relevant API credentials.
Step 3: Implement Social Sharing Buttons
Social sharing buttons allow customers to easily share your products on their social media accounts, increasing your exposure and driving traffic to your online store. It’s an effective way to generate leads and cultivate a loyal customer base.
To implement social sharing buttons in Magento 2, navigate to the Admin Panel and click on Content > Configuration > Edit > Edit [your store view]. From there, select the Social Sharing block, and enable the social networks you’d like to display.
Step 4: Enable Social Proof Tools
Social proof tools increase customer trust by displaying social signals such as customer reviews, ratings, and recommendations. These tools can boost conversions and ultimately drive sales.
To enable social proof tools in Magento 2, navigate to the Admin Panel and click on Stores > Configuration > Catalog > Catalog > Product Reviews. From there, you can enable customer reviews and ratings, and set up email notifications for new reviews.
Step 5: Use Social Media Advertising
Social media advertising is a powerful way to drive traffic to your online store and generate leads. Using Facebook, Twitter, Instagram, and other social media platforms, you can target specific audiences with ads that showcase your products and brand.
To set up social media advertising in Magento 2, you’ll need to integrate your social media accounts with an advertising platform such as Facebook Ads or Twitter Ads. From there, you can create and run social media campaigns that drive traffic to your online store.
Conclusion
Social selling represents a tremendous opportunity for eCommerce businesses to boost engagement, drive sales, and generate leads. With these steps, you can configure Magento 2 for social selling and take advantage of the benefits of social media for your online store. By integrating social media with eCommerce, you can cultivate a loyal customer base and grow your business.