Online businesses need a steady flow of visitors to their website to make a profit. However, it’s increasingly challenging to generate organic traffic. As a result, many businesses turn to online advertising, which can be effective, but expensive.
One alternative to increasing traffic is to re-engage with people who have already been on your website. This remarketing tactic involves targeting people who have already engaged with your brand, by displaying ads to them as they navigate the web. Effective remarketing can bring visitors back to your website and increase conversions.
Magento 2 is an e-commerce platform that provides built-in features for remarketing campaigns. In this article, we’ll detail how to configure Magento 2 for remarketing.
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Setting up Google AdWords Remarketing
Google AdWords remarketing is the most widely used network for remarketing. It allows you to re-engage with people who have already visited your website by showing your ads on different websites. Here’s how to set it up in Magento 2.
Step 1: Sign up for Google AdWords
To set up Google AdWords remarketing, you must first sign up for a Google AdWords account. If you don’t already have one, you can sign up on the Google AdWords website.
Step 2: Create a Remarketing Tag
Once you’ve signed up for an AdWords account, you need to create a remarketing tag. This tag will track visitor behavior on your website and notify AdWords when a visitor matches your criteria.
To create a tag, go to the AdWords dashboard, click on the “Tools” menu, and select the “Audience Manager.” Then, navigate to the “Shared Library” tab, click on the “Audiences” link, and select “Set up remarketing.”
Step 3: Install the Remarketing Tag on Magento 2
Next, you need to install the Google AdWords remarketing tag on your Magento 2 website. To install it, log in to your Magento admin panel, go to the “Stores” menu, and select “Configuration.”
Under the “Sales” tab, choose “Google API.” Enter your Google AdWords Customer ID, which you can find in the top right corner of your AdWords account. Then, scroll down to the “Remarketing” section. Check the box to enable remarketing and save your changes.
Step 4: Define Your Audience
Once you’ve created your remarketing tag and installed it on Magento 2, you need to define your audience. Go to your AdWords dashboard, click on the “Audience Manager,” and select “Audiences.”
Click on the “+ Remarketing List” button and enter a name for your list. Then, set the criteria for your audience. You can target people who have visited specific pages on your website, people who have added a product to their cart but didn’t make a purchase, or people who have made a purchase.
Step 5: Create a Remarketing Campaign
With your tag, audience, and criteria set up, you can create your remarketing campaign. Go to your AdWords dashboard, click on the “Campaigns” tab, and select “New Campaign.”
Choose “Display Network Only” and select "Marketing Objectives." You will then be prompted to set up your targeting and ad settings. Select your newly created list under the “Targeting” tab, and create your ads.
Setting up Facebook Remarketing
Facebook remarketing is another popular platform for remarketing. It allows you to show ads to people who have already engaged with your brand on Facebook. Here’s how to set it up in Magento 2.
Step 1: Sign up for Facebook Ads
To set up Facebook remarketing, you first need to sign up for a Facebook Ads account. If you don’t have a Facebook Ads account, you can create one on the Facebook Ads website.
Step 2: Create a Facebook Pixel
Once you’ve signed up for a Facebook Ads account, you need to create a Facebook Pixel. This pixel will track visitor behavior on your website and notify Facebook when a visitor matches your criteria.
To create a pixel, go to the Facebook Ads dashboard, click on the “Ads Manager” menu, and select “Pixels.” Then, click the “Create a Pixel” button and follow the setup instructions.
Step 3: Install the Facebook Pixel on Magento 2
Next, you need to install the Facebook Pixel on your Magento 2 website. To install it, log in to your Magento admin panel, go to the “Stores” menu, and select “Configuration.”
Under the “Sales” tab, choose “Facebook Pixel.” Then, enter your Facebook Pixel ID, which you can find in the top right corner of your Facebook Ads account. Save your changes.
Step 4: Define Your Audience
Once you’ve created your Pixel and installed it on Magento 2, you need to define your audience. Go to your Facebook Ads dashboard, click on the “Audience Manager” menu, and select “Create Audience.”
Choose “Custom Audience” and select “Website Traffic.” Then, set the criteria for your audience.
Step 5: Create a Remarketing Campaign
With your Pixel, audience, and criteria set up, you can create your remarketing campaign. Go to your Facebook Ads dashboard, click on the “Campaigns” tab, and select “Create.”
Choose your objective, set up your targeting and ad settings, and select your newly created audience under the “Custom Audiences” section.
Conclusion
Remarketing is a powerful marketing strategy that can help you to re-engage with visitors who have already shown an interest in your brand. Magento 2 provides built-in features for Google AdWords and Facebook remarketing campaigns, making it easy for e-commerce businesses to get started with remarketing.
By following these steps, you can set up your Magento 2 site for remarketing campaigns, helping you to drive more traffic, sales, and conversions.