How To Integrate WooCommerce With Facebook

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WooCommerce is a popular e-commerce platform that allows users to create and manage their online stores. Facebook, on the other hand, is a dominant social media platform where businesses can connect with their customers, promote their products, and boost their sales.

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By integrating Facebook with WooCommerce, online store owners can tap into Facebook’s massive user base and reach more potential customers. In this article, we will discuss how to integrate WooCommerce with Facebook.


Before you begin integrating WooCommerce with Facebook, there are some prerequisites that you need to fulfill. These include:

  1. A running WooCommerce store
  2. A Facebook Business account
  3. The Facebook for WooCommerce plugin installed in your WooCommerce store

If you do not have a Facebook Business account, you can create one by visiting the Facebook Business page.

Configure Facebook for WooCommerce

Once you have fulfilled the prerequisites, you can start configuring Facebook for WooCommerce. Here is how to do it:

  1. Install and activate Facebook for WooCommerce plugin in your WooCommerce store.
  2. Go to WooCommerce > Settings > Integration > Facebook.
  3. Click on the “Connect” button.
  4. Log in to your Facebook Business account if you are not already logged in.
  5. Allow the necessary permissions for Facebook to access your WooCommerce store.
  6. Once you have allowed the permissions, you will be redirected to your WooCommerce store.
  7. You will see a success message on your screen indicating that your WooCommerce store is now connected to Facebook.

Setting Up Facebook Shop

The next step is to set up a Facebook Shop. This will allow you to create a shop section on your Facebook page where customers can browse and purchase your products. Here is how to set up Facebook Shop:

  1. Go to your Facebook Business page.
  2. Click on the “Add Shop Section” button.
  3. Follow the prompts to complete the setup process, including adding your payment and shipping details.
  4. Once you have set up the Facebook Shop, your products will be automatically synced with your Facebook page.

Creating Facebook Ads

Facebook Ads is a powerful tool for promoting your products and reaching more customers. By integrating Facebook with WooCommerce, you can create Facebook Ads based on your WooCommerce product data. Here’s how to create Facebook Ads:

  1. Go to your Facebook Ads Manager.
  2. Create a new ad and select the “Catalog Sales” objective.
  3. Choose your product catalog and set up your targeting options.
  4. Set up your ad creative and budget.
  5. Launch your ad.


In conclusion, integrating WooCommerce with Facebook is a great way to reach more potential customers and boost your sales. By following the steps outlined in this article and setting up Facebook Shop and Facebook Ads, you can take your e-commerce business to the next level.

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