How To Integrate WooCommerce With Instagram

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As e-commerce continues to evolve, businesses need to find new ways to reach their target audience and attract customers. One strategy that has proven to be effective is tapping into the power of social media. Instagram, with its impressive user base of over one billion, is one of the platforms businesses look to leverage to boost their sales. An effective way to do this is to integrate WooCommerce with Instagram.

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Why Integrate WooCommerce with Instagram?

Instagram is the ideal platform to market your products to a vast audience. By integrating WooCommerce, your business can sell its products directly on Instagram as well as support the marketing for your website at the same time. It streamlines the purchasing experience, making it more convenient for customers to buy your products. By linking Instagram and WooCommerce together, you can take advantage of the extensive reach of Instagram and the robust features of WooCommerce to boost your sales and grow your business.

Before Integrating WooCommerce with Instagram

Before diving into the steps, there are some things you should have in place. Ensure that you have the following:

  • A WooCommerce Store with updated products and pricing.
    It is key to prepare your store before integrating with Instagram. Make sure all product information is updated and that your prices are displayed in the currency you want to sell in.
  • Business or Creator Instagram Account
    Make sure you have a business or creator Instagram account where you can sell your products.

Steps to Integrate WooCommerce with Instagram

The process of integrating WooCommerce with Instagram is straightforward. Here are the steps:

Step 1: Install and Set up the Facebook for WooCommerce Extension

To get started, you need to install and set up the Facebook for WooCommerce extension. This plugin offers a suite of tools to support your WooCommerce store. It can enable you to upload your product catalogue to Facebook, which you can target to audiences through ads. You can get the plugin from the WordPress plugin repository or the WooCommerce extensions store.

Once you have the extension installed, go to the Facebook Business Extension settings in your WooCommerce dashboard to connect:

  1. Go to WooCommerce > Settings > Integration > Facebook and Click ‘Get started’.
  2. Log into your Facebook account and connect it to your WooCommerce store.
  3. Choose the Facebook page that you want to connect your WooCommerce store to.

Step 2: Set up Instagram Shopping

Next, you need to set up Instagram Shopping. This will enable you to tag your products in your Instagram photos, and you can also create Instagram Shopping posts.

To set up your Instagram shopping, follow these steps:

  1. Go to your Creator or Business Instagram account and navigate to your settings.
  2. Click on business then go to Shopping.
  3. Connect your Facebook account to your Instagram account.
  4. Wait for Instagram to review your account for Shopping eligibility.
  5. If eligible, go back to the settings menu and enable Shopping.

Once this is complete, you’re ready to start tagging products in your Instagram posts.

Step 3: Tag Products in Instagram Posts

After Instagram has approved you for shopping, you can now start selling your WooCommerce products on Instagram. You will need to tag your products in your posts manually to enable your followers to buy them directly from the Instagram app. To tag products in your Instagram posts, here are the steps:

  1. When you have an image selected, tap ‘Tag Products.’ It will look like three little circles on the bottom left corner of your image.
  2. Click on the product to tag, use the search bar to find it.
  3. If you haven’t done so, you will need to add a product catalog first.
  4. Publish the photo, and you’re done!


Integrating WooCommerce with Instagram offers businesses a unique opportunity to promote products and boost sales. With a well-planned strategy and clear plans for execution, the integration process is relatively straightforward. Once you’ve set it up, take time to optimize everything, from your product images to your Instagram engagement. Remember, engagement through images and aesthetically pleasing graphics can significantly impact conversions and sales. So, create appealing visuals, keep engaging with followers through comments and messages, and enjoy the benefits of growing your business using Instagram and WooCommerce integration.

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