How To Use Product Tags To Drive Traffic In Magento 2

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Managing an online store can be full of challenges. One of the biggest challenges is driving traffic to your website and page views. There are many techniques to achieve this goal, but the use of product tags in Magento 2 is a powerful one.

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What Are Product Tags?

Product tags are keywords that are used to tag a product in Magento 2. These tags appear on the product page and are used to describe the product. Product tags can be used to describe the product in different ways, such as the product color, the product type, and the product material among others.

Product tags are an additional feature in Magento 2. They are not mandatory. However, they can be a valuable asset in promoting your online business.

How Product Tags Can Drive Traffic To Your Website

In Magento 2, product tags can drive more traffic to your online store in different ways.

1. Improved Search Engine Optimization (SEO)

Product tags can improve your SEO efforts significantly. They allow search engines to recognize your website through keywords used in product tags. This means that when someone searches for a particular product, the engines will match the product tag and provide a link to your website.

With search engine optimization, the better your product tags, the more traffic your website can attract. Thus, it’s critical to use relevant and specific keywords when tagging products.

2. Enhanced User Experience

Product tags can also improve the user experience on your online store. Tags help to index products easier and provide users with a faster and more efficient shopping experience. This is especially true when shoppers are searching for products in a specific category.

For instance, if a shopper is looking for a kitchen appliance, they can find it easily by searching the "kitchen appliance" tag.

3. Cross-Sales

Product tags can also boost cross-selling activities. Through the use of related product tags on the product page, shoppers can easily find related products that meet their needs. This can increase sales and lead to more traffic on your website.

How To Use Product Tags In Magento 2

To use product tags on your website, you will need a Magento 2 website. Here are the steps to use them effectively.

1. Use Relevant and Specific Keywords

Product tags should be specific, detailed and relevant to the product. This means that you should use keywords that relate to the product and its features. For instance, if you’re selling a shoe, tags like "shoe," "sneaker," "running shoe" and "sports shoe" can all be considered.

These specific tags will make it easier for search engines to identify your products for potential customers.

2. Use Synonyms

It is also essential to use synonyms in product tags. Synonyms can help to broaden the search terms that users use to find products. For instance, you can use tags like "running shoe" and "sports shoe" interchangeably. Synonyms ensure that you don’t miss out on potential customers when they search for products using different terms.

3. Use Product Attributes

Product attributes can be used as product tags as well. Attributes are data points that describe a product, such as size, color, and material. Using these attributes as product tags can strengthen your SEO. For example, using "size 10," "black" and "leather" as product tags can be helpful for shoppers searching for a black leather shoe in size 10.

4. Use A Tag Cloud

Magento 2 has the Tag Cloud feature, which displays popular tags used on your website. This cloud shows the frequency and relevance of the product tags used on your website. Using a tag cloud allows customers to view tags dynamically and find products quickly. This feature can influence customers to purchase more products because it visually communicates that many other people have bought similar items.

5. Use Social Media

Finally, you can use social media to promote your product tags. Social media can help your Magento 2 store to become visible to potential customers. You can use your social media accounts to promote your products and tags through specific keywords.

For instance, you can use hashtags to reach more potential customers. Sharing your product tags on social media can increase brand awareness and attract more traffic to your website.


Magento 2 provides an online store tailored to meet your business needs. Product tags, which are an additional feature in Magento 2, allow you to add keywords that describe your products. These tags enhance user experience and boost traffic to your website.

Using the tips provided in this article, you can create specific and relevant product tags that can help your website attract traffic. Remember that relevant and specific tags will affect your online store’s visibility and search engine ranking, and, ultimately, your sales.

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