How To Set Up Product Search To Improve User Experience In Magento 2

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Magento 2 is an e-commerce platform that enables online entrepreneurs to set up online stores that offer a range of products and services. One important feature of any online store is product search, which allows customers to find items they are interested in quickly and easily. Therefore, setting up an effective product search system in Magento 2 will not only improve the user experience but also increase sales and customer satisfaction. This article will provide a detailed guide on how to set up product search in Magento 2.

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Utilize Magento’s Built-in Search Functionality

Magento 2 offers a built-in search feature that can be used to help customers find products. However, the effectiveness of the search function depends on the keywords used, and the results returned. If the search criteria entered by the customer does not match the product description, then the chances of finding the product will be minimal.

Configure search settings

To configure search settings in Magento 2, follow these steps:

  1. Go to Stores > Settings > Configuration.
  2. In the left panel, select Catalog > Catalog Search.
  3. Expand the Search Engine Optimization section and set the Search Type to “Fulltext”.
  4. Set Minimal Query Length to a value that is appropriate for your store.
  5. Expand the Search Options section, and set Search Suggestions to “Yes”.
  6. Set Search Recommendations to “Yes”.

Optimize your product attributes

Another way to improve product search functionality in Magento 2 is to optimize your product attributes. The most important attributes to optimize are product name, SKU, and product description. These attributes should be optimized with relevant keywords that customers are likely to use when searching for a product.

Include product attributes in the search index

To enable product attributes to be included in the search index, follow these steps:

  1. Go to Stores > Attributes > Product.
  2. In the search bar, type in the name of the attribute you wish to enable for search, and click search.
  3. Select the attribute from the search results.
  4. Go to the Storefront Properties tab and set the Use in Search option to “Yes”.
  5. Click Save Attribute.

Install Third-Party Search Extensions

Magento 2 has several third-party search extensions that can be installed to enhance the search functionality of your online store.

Elasticsearch

Elasticsearch is an open-source search engine that can be integrated with Magento 2 using the Elasticsearch extension. Elasticsearch can handle a large amount of data, is highly scalable, and provides a better search experience compared to Magento’s built-in search functionality.

To install Elasticsearch in Magento 2, follow these steps:

  1. Download the Elasticsearch extension from the Magento Marketplace.
  2. Extract the files to your Magento 2 root directory.
  3. Run the following command:
php bin/magento module:enable Magento_Elasticsearch Magento_Elasticsearch6 Magento_Elasticsearch7
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento cache:clean
  1. Configure Elasticsearch in the Magento 2 admin panel.

Algolia

Algolia is a fast and flexible search engine that can be integrated with Magento 2. Algolia provides a real-time search experience, result highlighting, and advanced filtering options.

To install Algolia in Magento 2, follow these steps:

  1. Download the Algolia extension from the Magento Marketplace.
  2. Extract the files to your Magento 2 root directory.
  3. Run the following command:
php bin/magento module:enable Algolia_AlgoliaSearch
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento cache:clean
  1. Configure Algolia in the Magento 2 admin panel.

Conclusion

Setting up an effective product search function in Magento 2 is essential for any online store. Magento 2 offers a built-in search feature, but this can be enhanced using third-party extensions such as Elasticsearch and Algolia. By configuring the search settings and optimizing product attributes, online entrepreneurs can improve their customer’s search experience, increase sales, and generate higher profit.

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