Shopware Related Products: How To Add Them To Your Product Pages

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One of the most effective ways to increase customer engagement and boost sales on e-commerce websites is by providing related products on your product pages. This not only keeps the attention of the user but also provides additional options to consider for a potential purchase. Shopware, a leading e-commerce platform, offers a simple and efficient way to add related products to your product pages. In this article, we will discuss how to add Shopware related products to your product pages.

What are Shopware Related Products?

Related products, as the name suggests, are products that are related to the main product that the customer is viewing on your website. These products are often complementary or similar in some way to the main product and can provide additional options for the customer to consider. Shopware related products are products that you can link to your main product so that they appear on the product page itself.

How to Add Shopware Related Products to Your Product Pages?

Adding related products to your product pages in Shopware is a simple and quick process. Here’s how you can do it:

Step 1: Log in to your Shopware Account

To add related products to your product pages, you first need to log in to your Shopware account. Once you are logged in, navigate to the dashboard and select the "Products" tab.

Step 2: Choose the Product You Want to Add Related Products to

In the products menu, choose the product that you want to add related products to. Click on the product to open it in the editor.

Step 3: Add Related Products

Scroll down to the "Related Products" section in the product editor. Here you can add related products by selecting them from the list or by searching for them. Once you have chosen the related products, click "Save" to add them to the main product page.

Step 4: Preview and Publish

Preview the product to check if the related products have been added correctly. If everything looks good, publish the product to make it live on your website with the related products.

Best Practices for Adding Shopware Related Products

While adding related products can be a great way to increase sales and engagement on your website, it’s important to keep in mind a few best practices to make the most of this feature:

Choose Relevant and Complementary Products

The related products that you choose should be relevant and complementary to the main product. This will increase the chance of the customer making a purchase or exploring other products on your website.

Limit the Number of Related Products

While it might be tempting to add as many related products as possible, it’s important to limit the number to avoid overwhelming the customer. A good rule of thumb is to add no more than three to five related products.

Update Related Products Regularly

To keep the content fresh and engaging, make sure to update the related products regularly. This will show customers that you are actively maintaining and improving your website.


Shopware related products are a great feature that can help boost sales and engagement on your website. By following the simple steps outlined in this article and adhering to best practices, you can effectively add related products to your product pages in no time.

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