Table of Contents
Introduction
Ecommerce businesses that want to promote their products online and increase their website traffic, generally use Search Engine Optimization (SEO) as their primary tool for marketing. However, with stiff competition and ever-changing search algorithms, it can be quite challenging to boost your ecommerce SEO rankings.
With the help of Google AdWords, ecommerce businesses can drive targeted traffic to their websites and potentially increase sales. This article will provide a detailed guide on how ecommerce businesses can use AdWords to improve SEO.
What is AdWords?
Google AdWords is Google’s advertising platform that allows businesses to place their ads in search engine results pages (SERPs). Advertisers bid on specific keywords and pay for each click or impression of their ads.
How AdWords Can Improve Ecommerce SEO
AdWords can improve ecommerce SEO in several ways:
1. Keyword Research
Google AdWords provides detailed keyword research information that can be invaluable for targeting the right keywords. By using AdWords, ecommerce businesses can easily identify which keywords are being used by their target audience.
AdWords provides information on the number of searches for each keyword and the average cost per click. By analyzing this data, ecommerce businesses can optimize their website content and products for the most profitable keywords.
2. Ad Copy Testing
AdWords allows ecommerce businesses to create and test different ad copy variations to see which copy is more effective. When a business determines the highest performing ad copy, they can use that copy in their website, meta tags, and other digital content to improve their ecommerce SEO rank.
3. Geo-targeting
AdWords provides the ability to target specific geographic locations, which is essential for ecommerce businesses that want to target specific locations. By targeting specific areas, ecommerce businesses can improve their SEO ranking in targeted locations.
4. Enhanced SEO Ranking
AdWords increases the visibility of ecommerce businesses on search engines across multiple locations. This increased visibility will drive more traffic to their website, increasing the probability of higher sales. Additionally, by increasing website traffic, ecommerce businesses can improve their SEO ranking.
AdWords Best Practices for Ecommerce SEO
In order to use AdWords effectively to improve ecommerce SEO, ecommerce businesses should follow these best practices:
1. Use Negative Keywords
Using negative keywords can help prevent wasted clicks and ensure the targeting of relevant audiences. Negative keywords will prevent ads from being triggered by irrelevant or low-conversion searches.
2. Leverage Ad Extensions
Ad extensions are extra information that can provide users with a better understanding of a business. Effective Ad extensions can propel a business. By including information like location, reviews, contact details, links to specific product pages, ecommerce businesses can substantially increase their CTR (Click Through Rate), and google ranking.
3. Use Branded Campaigns
Ecommerce businesses should run branded campaigns for more significant control over branded messaging. This includes using brand names and product names as keywords and creating specific ad variants for each product.
4. Optimize Ad Copy
One of the most important aspects of ad creation is optimizing ad copy. AdWords provides several ways to improve ad copy with extensions like sitelinks, callouts, and more. A/B testing your ad copy helps to perfect the messaging and learn which messaging resonates best with an audience.
Conclusion
AdWords is one of the most powerful tools available for ecommerce businesses looking to improve their SEO and gain visibility online. By optimizing ads, researching and selecting the right keywords, and monitoring conversion rates, ecommerce businesses can effectively use AdWords to achieve a higher SEO ranking and increase sales.