PPC advertising is a quick and easy way for ecommerce websites to drive traffic to their site and generate sales. Although the main goal of PPC advertising is to generate revenue through paid advertising, ecommerce businesses can also leverage PPC advertising for ecommerce SEO.
In this article, we’ll discuss how ecommerce websites can use PPC advertising to improve their search engine optimization (SEO) and drive more organic traffic to their site.
Table of Contents
Keyword Research for PPC Advertising and Ecommerce SEO
One of the most important steps in PPC advertising and ecommerce SEO is conducting thorough keyword research. Keyword research can help ecommerce businesses identify the most relevant, high traffic keywords that they can target with their PPC campaigns.
Furthermore, ecommerce businesses can also use keyword research to identify new content opportunities and optimize their existing content for better SEO.
Use PPC Data to Inform Ecommerce SEO
PPC advertising offers valuable data and insights that ecommerce businesses can use to improve their SEO efforts. For instance, PPC analytics can help ecommerce businesses identify which keywords and phrases are driving the most traffic to their site and which ones are converting the best.
Additionally, ecommerce businesses can use the data from their PPC campaigns to identify which landing pages are driving the most conversions and optimize their other pages accordingly.
Boost SEO with PPC Landing Pages
PPC landing pages are designed to encourage visitors to take specific actions, such as making a purchase or filling out a form. But beyond generating sales, ecommerce businesses can also use their PPC landing pages to boost their SEO efforts.
By optimizing their PPC landing pages for a specific set of keywords, ecommerce businesses can increase the relevancy and quality score of their landing pages. This, in turn, can improve their ad rank, reduce their cost-per-click (CPC), and ultimately boost their organic search rankings.
Utilize Google Shopping Ads for Ecommerce SEO
Google Shopping Ads are an excellent way for ecommerce businesses to reach online shoppers and drive conversions. Unlike traditional text ads, Google Shopping Ads feature rich product images and information, making them highly engaging and visible.
Furthermore, ecommerce businesses can leverage Google Shopping Ads to boost their SEO efforts. By optimizing their product feeds for specific keywords and product descriptions, ecommerce businesses can improve the relevancy of their Google Shopping Ads and ultimately boost their organic search rankings.
Leverage Retargeting Ads for Ecommerce SEO
Retargeting ads allow ecommerce businesses to target users who have previously visited their site or added items to their cart but didn’t complete the checkout process. Retargeting ads are highly effective in driving conversions and revenue, but they can also be leveraged to improve ecommerce SEO.
By targeting users who have previously engaged with their site, ecommerce businesses can increase their brand visibility and improve their organic search rankings. Additionally, retargeting ads can also help ecommerce businesses identify potential content gaps and opportunities for optimization.
Conclusion
PPC advertising and ecommerce SEO can work hand-in-hand to drive more traffic and revenue to ecommerce websites. By conducting thorough keyword research, leveraging PPC data to inform SEO efforts, optimizing landing pages, utilizing Google Shopping Ads, and leveraging retargeting ads, ecommerce businesses can improve their organic search rankings and generate more revenue through their PPC campaigns.