When it comes to optimizing your ecommerce website for search engines, there are many factors to consider. One of the most important, however, is knowing what keywords to target. Fortunately, there is a tool that can help you with this: Google Trends.
Google Trends is a free tool that allows you to explore the popularity of search terms across different regions and time periods. By using this tool, you can gain insights into what people are searching for and adjust your website accordingly to improve your search engine rankings. In this article, we’ll go over some tips for using Google Trends to improve your ecommerce SEO.
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Identify Popular Keywords
The first and most obvious way to use Google Trends is to identify popular keywords related to your ecommerce niche. By entering a keyword related to your niche into the search bar, you can see how often people are searching for it and how it’s trending over time.
For example, if you’re selling home decor items, you might enter the keyword “home decor” into Google Trends and see that there is a seasonal pattern to its popularity. By looking at the peak months, you can adjust your content and promotions to capitalize on this trend.
Google Trends allows you to compare the popularity of multiple keywords against each other. This is a valuable tool for identifying which keywords are most worth targeting.
For example, if you’re a clothing retailer, you might compare the popularity of keywords “jeans” and “pants.” The resulting graph will show you which keyword is more popular over time, allowing you to make informed decisions about what to target.
Another important feature of Google Trends is the ability to see how keywords are trending in different regions. This can be particularly useful for ecommerce businesses that serve specific regions or countries.
For example, if you’re an online retailer that serves Canada, you might enter the keyword “hockey jerseys” into Google Trends and see that it’s much more popular in Canada than in the United States. This information can help you tailor your content and ads to better reach your target audience.
Many ecommerce businesses experience seasonal trends in their sales. By using Google Trends, you can anticipate these trends and adjust your SEO strategy accordingly.
For example, if you sell outdoor gear, you might enter the keyword “camping” into Google Trends and see that it’s most popular in the summer months. Armed with this information, you can adjust your content and promotions to better cater to your customers during this peak season.
Finally, Google Trends can help you identify related keywords that you may not have previously considered. By scrolling to the bottom of the results page, you’ll see a section called “related queries” which shows you other search terms that are related to the keyword you entered.
For example, if you sell books, you might enter the keyword “fiction” into Google Trends and see that “mystery books” and “sci-fi books” are related queries. This information can help you expand your keyword target list and drive more traffic to your site.
Google Trends is a powerful tool that ecommerce businesses can use to optimize their website for search engines. By identifying popular keywords, comparing keywords, geo-targeting, tracking seasonal trends, and finding related keywords, you can gain valuable insights into what your customers are searching for and adjust your content accordingly to improve your search engine rankings. Use these tips to get started with Google Trends and take your ecommerce SEO to the next level.