Shopware Product Recommendations: How To Use Them To Increase Average Order Value

A Man Holding a Credit Card for an Online Purchase

Shopware is an eCommerce platform that provides an extensive range of features for online merchants to build and manage their online stores. One of the most promising features of Shopware is product recommendations. This feature allows merchants to suggest related or complementary products to customers, increasing the chances of up-sells, cross-sells, and ultimately increasing the average order value.

Product recommendations can be useful for store owners who want to ensure that their customers get the best possible experience while shopping on their store. In this article, we’ll discuss everything about Shopware product recommendations: how to set them up, how to use them, and how they can help you increase your store’s average order value.

Setting up Shopware Product Recommendations

Before diving into how to use product recommendations, let’s set them up. Shopware product recommendations are easy to set up and configure. To start, navigate to the backend of your Shopware store and go to Settings > Basic Settings > Shop Settings > Product Recommendations.

Here, you can customize the recommendations in detail. Shopware provides various options to configure recommendations, including:

  • Random selection or plugin-based selection: Shopware offers two types of recommendations. You can select random products to show based on either category or individual products, and Shopware will randomly display them to customers. Or you can use plugin-based selection, which pulls more specific product recommendations based on algorithms and analysis of customer data.

  • Recommendation type: You can choose from three types of recommendations – cross-sell, up-sell, and accessory. Cross-sell recommendations suggest products that customers may use alongside the item they are viewing or purchasing. Up-sell recommendations suggest more premium or expensive products, and accessory recommendations suggest additional products that customers might need along with the item they are viewing.

  • Position of recommendations: You can choose where to display the recommendation box, like right next to the product or the shopping cart.

  • Customization: You can customize the appearance of the recommendation box — from size to font and color.

After configuring everything, click on the ‘Save’ button to save your changes. Now that you have set up the product recommendations let’s discuss how they actually work.

How to Use Shopware Product Recommendations

Once you have set up Shopware product recommendations at your store’s backend, the application will automatically suggest relevant products to your customers. There are a few essential factors to keep in mind to make the most of product recommendations.

Use Product Recommendations on Product Pages

The first way you can use product recommendations is by displaying them on the product pages. You can place recommendation boxes in locations like the top, right side or bottom of product pages. This method of recommendation is useful as customers can quickly view the recommended products alongside the one they are purchasing.

Use Product Recommendations in the Shopping Cart

Another way to use product recommendations is by displaying them in the shopping cart itself. This can be helpful as customers can see the recommended products before completing the checkout process. This is a great opportunity to suggest additional products that could enhance or add value to the products already in the cart.

Use Product Recommendations in Automated Emails

Sending out automated emails with product recommendations can also be a great addition to your eCommerce marketing efforts. By analyzing users’ browsing behavior and purchase history in your store, you can automatically send them email suggesting related or complementary products. This will not only enhance the customer experience but increase the chances of repeat purchases or cross-selling.

Use Seasonal or Event-Based Product Recommendations

As the seasons change or events like Black Friday and Christmas approach, you can customize product recommendations to help customers find what they are looking for quickly. For example, if it’s summer and you’re selling swimsuits, you can suggest accessories like sunglasses, beach towels, caps, etc. This is an excellent opportunity for you to show customers that you are not just after sales but genuinely care about their shopping experience.

How Shopware Product Recommendations Can Boost AOV

Now let’s look at how Shopware product recommendations can help increase average order value.


Suppose a customer comes to your store to purchase a shirt. By suggesting ties, belts, or shoes along with the shirt, you can significantly increase the customer’s order value. Cross-selling can also help customers think about what else they might need along with their purchase, giving an overall positive experience.


By suggesting more expensive products, you can make the customer reflect on the quality and value of their original purchase. For example, if the customer is buying mid-range headphones, you can suggest higher-end headphones that may be of better quality and with more additional features.

Accessory Recommendations

Accessory recommendations suggest specific products that customers may need. If a customer is purchasing a laptop, you can suggest a laptop sleeve or backpack to go along with it. These accessory recommendations may not provide a significant increase in order value, but it can enhance customer satisfaction and loyalty.


Shopware product recommendations are a powerful tool for store owners to create a better customer experience, leading to an increased average order value. When customers see relevant suggestions based on their purchase decision, it tells them that you care about their needs and are genuinely interested in helping them. By incorporating product recommendations into your eCommerce marketing strategy, you can enhance customer satisfaction, increase your sales, and ultimately grow your business.

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