Shopify is one of the most popular e-commerce platforms around the world, and there is no doubt that it offers many features that make it an excellent choice for online businesses of all sizes. One such feature is the product tagging feature, which allows you to add tags to your products to help you manage and organize your inventory.
But simply adding tags to your products is not enough; you need to use them correctly to reap the full benefits of this feature. In this article, we will explore some of the best practices for using Shopify’s product tagging feature and how you can use it to improve your online store’s performance.
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What are product tags?
Before we dive into the best practices for using product tags, let us first understand what they are. Product tags are keywords or phrases that you add to your product listings to help categorize and organize your inventory. These tags can help you manage your product listings, track inventory, and make it easier for your customers to find the products they are looking for.
When you add tags to your products, they appear in a list on your product page, making it easy for customers to browse your inventory by category or keyword. You can also use tags to create collections or to set up filters for your product listings.
Best Practices For Using Shopify’s Product Tagging Feature
Here are some best practices for using product tags in Shopify.
1. Use descriptive and relevant tags
When adding tags to your products, make sure they are descriptive and relevant to the product. It is essential to think about what your customers might search for when looking for products similar to yours and use those keywords as tags.
For example, if you are selling shoes, you might want to add tags like "sneakers," "running shoes," "casual shoes," "men’s shoes," "women’s shoes," etc. These tags will not only help you organize your inventory, but they will also make it easier for customers to find the products they are looking for.
2. Limit the number of tags per product
While it might be tempting to add as many tags as possible to your product listings, it’s important to be strategic and limit the number of tags you use per product. Adding too many tags can confuse your customers and make it more challenging to manage your inventory.
We recommend adding no more than ten tags per product listing. Choose the most relevant tags that describe your product and categorize them appropriately.
3. Be consistent with your tagging
To ensure that your product tags are effective, it’s important to be consistent with your tagging. Use the same set of tags across your products to avoid confusion. This will make it easier for customers to navigate your store and find products that match their search query.
When creating your tags, you can use an Excel spreadsheet or a Google Sheet to keep track of the tags you use. This will save you time and effort in the long run and ensure consistency across all your products.
4. Use tags to create collections
Apart from categorizing your products, you can also use tags to create collections. For example, if you are running a winter sale, you can create a collection of all products that have a "winter sale" tag. This will make it easier for customers to find products that are on sale and encourage them to make a purchase.
You can also use tags to create collections based on product type, price range, color, or any other category that makes sense for your store.
5. Use tags for filtering
Filtering is one of the most powerful features of product tagging in Shopify. You can use tags to create filters that allow customers to narrow down their search results. For example, if a customer is looking for "blue t-shirts," they can use the "blue" and "t-shirts" tags to filter out products that do not match their search query.
To use this feature, make sure you have created tags that accurately describe your product attributes. You can then create filters in your store’s theme settings and add them to your product pages.
Final Thoughts
Using product tags effectively can help you manage your inventory, improve your store’s performance, and provide a better shopping experience for your customers. By following these best practices outlined in this article, you will be able to use Shopify’s product tagging feature to its full potential and boost your online sales.