As a business owner, you’re well aware of the importance of search engine optimization (SEO) for your ecommerce website. However, there’s another factor that can significantly affect your search engine rankings: social sharing.
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What is social sharing?
Social sharing is the process of sharing content from your website on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. When someone shares your content on their social media feed, it exposes your brand to a wider audience, increasing the likelihood of more people visiting your website.
How does social sharing impact ecommerce SEO?
Social sharing can have a significant impact on your ecommerce website’s SEO in the following ways:
1. Increased website traffic
When your website is shared on social media, it can drive more traffic to your ecommerce site. More visitors mean more potential customers, which can increase your conversion rate and ultimately lead to more revenue. In terms of SEO, increased website traffic can signal to search engines that your site is popular, authoritative, and trustworthy, which can lead to higher search engine rankings.
2. Higher domain authority
Domain authority is a metric used by search engines to determine how authoritative your website is compared to others in your industry. When your website is shared frequently on social media, it can increase your domain authority, which can result in higher search engine rankings.
3. Improved backlink profile
Backlinks are links from other websites that point to your website. They are an important factor in SEO as they signal to search engines that other websites consider your content to be high-quality and relevant. Social sharing can help build your backlink profile by encouraging other websites to link to your ecommerce site.
4. Increased social signals
Social signals are indicators of social media engagement with your brand, including likes, shares, and comments. When your content is shared on social media, it can increase your social signals, which can signal to search engines that your brand is popular and relevant. This can result in higher search engine rankings.
Best practices for social sharing
To maximize the impact of social sharing on your ecommerce SEO, consider the following best practices:
1. Optimize your content for sharing
Make sure your content is shareable by optimizing it for social media. This includes adding share buttons to your website and optimizing your headlines and descriptions to encourage social media engagement.
2. Encourage social sharing
Encourage social sharing by including social media icons on your website, asking your followers to share your content, and incentivizing sharing with giveaways and rewards.
3. Use social media strategically
Focus your social media efforts on platforms where your target audience is most active. Use social media to promote your ecommerce products, run social media ads, and engage with your followers.
4. Monitor your social media metrics
Regularly monitor your social media metrics to see which types of content are being shared most frequently, which platforms are driving the most traffic to your website, and which social media tactics are most effective.
Conclusion
Social sharing is an important factor in ecommerce SEO. By focusing on creating shareable content, encouraging social sharing, and using social media strategically, you can increase your website traffic, domain authority, backlink profile, and social signals, all of which can lead to higher search engine rankings and ultimately, more revenue for your ecommerce business.