Ecommerce websites need to be optimized for search engines to rank high on the results pages. In today’s fast-paced digital world, social media is also an essential component of search engine optimization (SEO) strategy. Social signals that reflect engagement, consistency, and backlinks are essential in increasing the visibility of ecommerce websites on search engines. To improve your ecommerce website’s SEO, you need to use Hootsuite, a social media management tool that connects your social media platforms. This article provides a detailed guide on how to use Hootsuite for ecommerce SEO.
Table of Contents
Creating a Hootsuite account
Before you can use Hootsuite to generate leads and improve your ecommerce website’s SEO, you need to create a Hootsuite account. Hootsuite offers a free account that allows you to connect three social media profiles and access basic features such as scheduling, content curation, and analysis of social media metrics. To create a Hootsuite account:
- Visit Hootsuite’s official website and click on the ‘Get Started for Free’ button.
- Choose your preferred plan, and sign in using your email address and password.
- Set up your Hootsuite account by connecting your social media profiles such as Twitter, Facebook, and LinkedIn.
Conducting keyword research
Keyword research is an essential aspect of ecommerce SEO that enables you to identify the most relevant keywords that your potential customers are using to search for products or services in your niche. With Hootsuite, you can conduct keyword research and track your brand’s mentions across social media platforms. To conduct keyword research:
- Click on the ‘Streams’ tab on the Hootsuite dashboard.
- Create a new stream, and select ‘Search’ from the options.
- Enter the relevant keyword phrase or hashtag you would like to track across social media platforms.
- Hootsuite will retrieve all posts and updates using that particular keyword phrase or hashtag, enabling you to stay on top of trends in your niche.
Scheduling posts
Scheduling posts is a critical feature of Hootsuite that enables ecommerce website owners to plan and publish content on their social media platforms at optimal times based on audience activity and engagement data. To schedule posts using Hootsuite:
- Click on the ‘Publisher’ tab on the Hootsuite dashboard.
- Create and curate social media posts and schedule them to be published on your preferred platforms at the best times for your audience.
- Use Hootsuite’s analytics to determine the optimal times to schedule your posts based on social media activity.
Monitoring social media metrics
Monitoring social media metrics is an essential aspect of improving ecommerce website’s SEO. Social media metrics include engagement, reach, and click-through rates, among others. With Hootsuite, you can access real-time social media metrics on all your social media platforms and optimize your social media campaigns accordingly. To monitor social media metrics with Hootsuite:
- Click on the ‘Analytics’ tab on the Hootsuite dashboard.
- Hootsuite will generate real-time data on user engagement, post reach, location, and other metrics.
- Analyze the data and optimize your social media campaigns based on the metrics.
Creating social media campaigns
Social media campaigns are an excellent way of increasing engagement and traffic to your ecommerce website. With Hootsuite, you can create social media campaigns and track their performance in real-time. To create a social media campaign using Hootsuite:
- Click on the ‘Campaigns’ tab on the Hootsuite dashboard.
- Choose the type of campaign you would like to run, eg., sweepstakes, quizzes, surveys, or photo contests.
- Set up the campaign and publish it on your preferred social media platforms.
- Use Hootsuite’s analytics to track the campaign’s performance and optimize it based on the feedback.
Conclusion
Hootsuite is an essential social media tool that can help ecommerce website owners create and optimize their social media campaigns and improve their SEO. By using Hootsuite’s various features, such as keyword research, scheduling posts, monitoring metrics, creating social media campaigns, and analyzing data, ecommerce website owners can improve their brand awareness, engagement, and visibility on search engines.