Ecommerce SEO is crucial for all organizations to get more visibility in search engines. Non-profit organizations need to optimize their ecommerce websites for search engines in order to get more visibility and attract more donations. In this article, we will discuss the best practices for ecommerce SEO for non-profit websites.
Table of Contents
Keyword Research
Keyword research is the process of identifying the words and phrases people use when searching for certain topics online. Non-profit organizations must perform keyword research to identify the keywords that are relevant to their organization. Keyword research tools such as Google Keyword Planner or Moz Keyword Explorer can help identify keywords that are relevant to the organization and receive a high search volume.
On-Page Optimization
On-page optimization refers to the process of optimizing individual pages of a website to rank higher and receive more traffic from search engines. When optimizing on-page elements, non-profit organizations must ensure that they are making the best use of the keywords identified during the keyword research phase.
Page Titles
Page titles should be descriptive and include the keywords that the page is targeting. Non-profits should aim to keep the titles under 60 characters and ensure they are unique to each page on their ecommerce website.
Meta Descriptions
A Meta description provides a brief summary of the content on the page. Non-profit organizations should aim to write compelling Meta descriptions that encourage users to click through and visit the website. Meta descriptions should contain the keywords and be no longer than 155 characters.
Headers and Content
Non-profit organizations should include headers and subheaders in their content. These headers help users navigate the content and make it easier for search engines to understand the topic of the page. The headers should include the keywords that have been identified in the keyword research phase.
Website Speed Optimization
Website speed is crucial for ecommerce websites. Visitors are likely to leave an ecommerce website if it takes a long time to load. Non-profit organizations must ensure their website is optimized for speed. Websites that load quickly will rank higher in search engines.
Image Optimization
Image optimization is one of the best ways to improve website speed. Non-profit organizations can optimize their images by compressing them. They can also rename the image file to include keywords associated with the page.
Content Delivery Networks
Non-profit organizations should also consider using a content delivery network (CDN) to improve website speed. A CDN is a network of servers that are spread across the world. When a user requests to load a page, the CDN will serve the page from the server closest to the user. This can significantly improve the website’s speed.
Link Building
Link building is the process of acquiring backlinks from other websites. Backlinks are important because they indicate to search engines that other websites trust and value the content on the website.
Donations Pages
Non-profit organizations can acquire backlinks to their website by creating a donations page. The donations page should include information about the organization and instructions on how to donate. Non-profit organizations should then reach out to other websites and ask if they would be interested in linking to their donations page.
Guest Blog Posts
Non-profit organizations can also acquire backlinks by writing guest blog posts for other websites. When writing these blog posts, the non-profit organization should include a link back to their ecommerce website.
Final Thoughts
Ecommerce SEO is essential for non-profit organizations to get more visibility in search engines. By performing keyword research, optimizing on-page elements, optimizing website speed, and building links, non-profit organizations can improve their website’s visibility and attract more donations. Non-profit organizations must also ensure that their website is user-friendly and provides a positive user experience to achieve their goals.