Table of Contents
Introduction
Magento, an open-source eCommerce platform, allows merchants to create a robust online store with multiple features. Display advertising is an essential part of eCommerce marketing that helps to increase visibility, attract new customers, and retain old ones. Magento 2’s display advertising allows merchants to create and manage engaging advertisements on their store. This comprehensive guide will cover everything about display advertising on Magento 2.
What is Display Advertising?
Display advertising is a form of online advertising that uses images, videos, and other rich media formats to promote a product or service. Display ads are often placed on websites, social media platforms, or mobile apps. Display advertising aims to create brand awareness and increase conversions by displaying relevant ads to the target audience.
Benefits of Display Advertising for eCommerce
As an eCommerce merchant, you can leverage display advertising for the following benefits:
Increased Visibility
Display ads increase brand visibility by showcasing your products or services to your target audience. By displaying your ads on high-traffic platforms, you’ll be able to increase your reach and attract new customers.
Targeted Ads
Display advertising allows you to target specific audiences based on demographics, interests, and behavior. You can create personalized ads that resonate with your audience and increase conversions.
More Engaging
Display ads are more engaging than text-based ads. They use images and videos that are more visually appealing and help to create a unique brand identity.
Increased Conversions
Display ads can increase conversions by displaying products or services to the right customers at the right time. By retargeting ads to customers who have abandoned their cart, you can remind them of their interest and bring them back to your store.
Creating Display Ads on Magento 2
Magento 2’s display advertising feature allows you to create and manage display ads on your store. Here’s how to create display ads on Magento 2:
Step 1: Create an Ad Campaign
First, you need to create an ad campaign. Go to the ‘Marketing’ tab and click on ‘Ad Campaigns.’ Click on ‘Create Campaign’ and choose ‘Display Advertising’ from the dropdown menu.
Step 2: Set Ad Campaign Details
Set ad campaign details such as the campaign name, start and end date, ad budget, and targeting options. You can set targeting options such as location, device type, and audience.
Step 3: Create Ad Groups
Create ad groups for your campaign by clicking on ‘Create Ad Group.’ Name your ad group and set ad group targeting options such as keywords and placements.
Step 4: Create Ads
Create your ads by clicking on ‘Add New Ad.’ Choose the ad format such as a banner, video, or carousel. Set ad details such as ad image, ad copy, and call-to-action.
Step 5: Review and Launch
Review your ad campaign, ad group, and ad details. Launch your ad campaign by clicking on ‘Launch Campaign.’
Types of Display Ads on Magento 2
Magento 2 allows merchants to create various display ad formats such as:
Banner Ads
Banner ads are static or animated ads that are displayed on websites or mobile apps. They are designed to catch the attention of the viewer and promote a product or service.
Video Ads
Video ads are short videos that display on websites or mobile apps. They are effective in creating brand awareness and telling your brand’s story.
Carousel Ads
Carousel ads display multiple product images or videos in a single ad. They are effective in showcasing multiple products and increasing conversions.
Sponsored Content
Sponsored content is native advertising that appears on websites or mobile apps. They blend in with the platform’s content and provide value to the viewer.
Retargeting Ads on Magento 2
Retargeting ads are ads targeted at users who have previously interacted with your store. Magento 2 allows merchants to create retargeting ads on platforms such as Facebook, Google, and AdRoll. Retargeting ads are effective in bringing back customers who have abandoned their cart or browsed but not purchased.
Conclusion
Display advertising is an essential part of eCommerce marketing that can boost your store’s visibility, attract new customers, and increase conversions. Magento 2’s display advertising feature allows merchants to create and manage effective display ads on their store. By leveraging display advertising, eCommerce merchants can create an engaging online experience for their target audience and drive more sales.