In today’s world of digital marketing, social media platforms are a prime source for promoting ecommerce businesses. Snapchat is one such platform that has quickly shown its potential in reaching young users- 71% of users on Snapchat are under 34 years of age. Snapchat also offers a feature-rich advertising platform that businesses can leverage to reach their target audience and drive sales. In this article, we’ll take a deep dive into how Snapchat Ads can be used for Ecommerce promotions.
Table of Contents
Set Up a Snapchat Ad Account
Before you can start creating ads on Snapchat, you’ll need to set up a Snapchat Ad account. To do this, go to the Snapchat Ads Manager page, and click on the Create an Ads Account option in the upper right corner.
Define Your Objective
After setting up your ad account, you’ll have to define your objective for the ad campaign. Snapchat has three primary campaign objectives: awareness, consideration, and conversion. Depending on your Ecommerce goals, choose one of the three objectives.
Create Snap Ads
Snap Ads are Snapchat’s signature ad format that appears in-between user-generated stories and content. To create Snap Ads, follow these steps:
- Choose the ad type: Snap Ads offer three formats, Snap Ad, Long-Form Video Ads, and Story Ads. Choose the option that works best for your campaign’s objective.
- Build Your Ad: You want to use engaging visuals that draw the viewer’s attention; Snapchat allows you to create ad content that incorporates images, videos, and GIFs. Ensure that the ad visuals directly relate to your product.
- Set up the ad target audience: Snapchat provides an extensive list of targeting options, such as age, gender, location, interest, etc. Narrowing your audience by demographic and interest groups will help your ad campaign reach its target audience effectively.
- Set your budget: You can choose either a daily or lifetime budget that suits your campaign.
Promote Your Ecommerce Store Through Snap Store
Snapchat’s in-app Snap Store is an Ecommerce feature that enables buying products directly from Snapchat. This feature also allows you to create specific product-focused story ads that appear in the Snap Store. To use this feature, all you need is a product catalogue on Shopify or another Ecommerce store hosting platform.
To set up the Snap Store:
- Sign up for Snapchat’s official Shopify app.
- Go to Snapchat Ads Manager and create a new campaign.
- Choose the goal of the campaign as product catalog sales.
- Select the product catalog, specify your targeting, and create your creative.
Use Snapchat Lens and Filters
Snapchat Lenses and Filters are arguably the most beloved feature on the app. Offering an augmented reality experience to users, Lens and Filters are an excellent medium for advertising your Ecommerce brand and products. To use this feature for advertising, you will need to work with a skilled AR developer. Snapchat has its own Lens Studio, which is an excellent place to start.
Conclusion
Snapchat is a platform with vast potential for Ecommerce promotions. From Snap Ads to Snap Store to Snapchat Lens and Filters, creating an ad campaign on Snapchat is an excellent investment to reach a younger demographic. However, remember to leverage all the necessary tools to reach your target audience effectively. Ensure that your objective aligns with the ad campaign type, creative, and budget. Following these steps, you should be able to create a successful Snapchat advertising campaign that will increase your Ecommerce sales and revenue.